The Digital Success For Business Podcast

The Top 5 Website Builders for Small Businesses: Which One is Right for You?

Join marketing guru Leanne Cohens as she discusses the top website builders for small businesses, explaining the importance of having a user-friendly platform with excellent SEO capabilities and reasonable pricing options. Leanne explores five different website builders: WordPress, Wix, Shopify, Squarespace, and Square Online (formerly Weebly) and highlights the pros and cons of each platform, including their ease of use, customization options, and e-commerce capabilities. 
Key Takeaways:
WordPress is a flexible platform with extensive customization options, but it has a learning curve for non-technical users.
Wix is easy to use and offers a drag-and-drop editor, making it ideal for beginners, but it may have limitations in terms of customisation.
Shopify is a popular choice for e-commerce businesses, providing comprehensive sales tools and integration with various payment gateways.
Squarespace offers beautiful templates and a sleek drag-and-drop editor, making it suitable for businesses that prioritise aesthetics.
Square Online (formerly Weebly) is a good option for service-based businesses, offering team management and a complete point-of-sale system.
Quotes:
"Marketing is the single most important element when it comes to business success."
"You need to have some control over your online presence." 
"WordPress is so flexible because if you can think of something, you can actually create it in WordPress."
"Wix has become one of the top website builders for small business because it's easy to use and has over 800 website themes."
"Shopify simplifies the complexity of e-commerce and offers great sales tools for small businesses." 
"Squarespace has some of the best templates of any website builder, and its drag-and-drop editor is excellent."
"Square Online is great for service-based businesses that need team management and a complete point-of-sale system."
About The Host:
Leanne Cohens is the digital success coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne specialises in helping entrepreneurs grow their businesses through effective marketing strategies. She is passionate about demystifying digital marketing and providing practical solutions for business owners.

Digital marketing strategies for business growth in the online world

Leanne Cohens discusses the basics of digital marketing and how it can impact a business. She explains that digital marketing is simply marketing using digital tools to communicate value to customers. She identifies seven core categories of digital marketing, including search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, and email marketing. Leanne emphasizes the importance of understanding these tools and using them together to generate traffic, create awareness, and transform leads into loyal customers. She also offers courses and services to help business owners navigate the world of digital marketing.
Key Takeaways:
Digital marketing is marketing using digital tools to communicate value to customers.
The seven core categories of digital marketing include search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, and email marketing.
Email marketing has a high return on investment and is a valuable tool for staying in touch with customers.
Utilizing multiple digital marketing strategies together can help build brand awareness, attract ideal clients, and generate leads.
Understanding the basics of digital marketing is essential for business owners, even if they choose to outsource certain aspects.
Quotes:
"Digital marketing is basically marketing using digital tools." - Leanne Cohens
"The whole idea is making digital marketing and making your marketing actually work for your business." - Leanne Cohens
"Utilizing a couple of these digital marketing strategies to work together in cohesion is the best way to generate traffic and create awareness." - Leanne Cohens
About The Host:
Leanne Cohens is a Digital Success Catalyst and the owner of Marketing Leap, a digital marketing agency. With over 25 years of experience in marketing and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective digital marketing strategies.

The Digital Success Checklist: Where to Show Up Online and Reach Your Ideal Client

In this episode, Leanne Cohens, online marketing expert, emphasizes the importance of understanding the digital space as a business owner. She believes that marketing is the key to business success and aims to help entrepreneurs overcome marketing overwhelm. Leanne advises business owners to have a clear understanding of their ideal client and focus on platforms where their target audience is present. She encourages entrepreneurs to avoid the fear of missing out (FOMO) and only invest in marketing strategies that align with their goals. Leanne shares a story of a client who wasted money on a premium LinkedIn package when her ideal clients were actually on YouTube. She emphasizes the need for consistency in messaging and branding to build trust with potential customers. Leanne provides a checklist and download to help business owners determine where they should be showing up online and how to identify their ideal client.
Key Takeaways:
Understand your ideal client and focus on platforms where they are present.
Avoid the fear of missing out (FOMO) and invest in marketing strategies that align with your goals.
Consistency in messaging and branding is crucial to build trust with potential customers.
Quotes:
"Marketing is the single most important element when it comes to business success."
"Having an understanding of where you're at and what it is that you should be doing is probably the first step to stopping this fear of missing out."
"If it's not part of your strategic plan, let it go."
"Your clients need consistency from you. They need you to show up on a regular basis with the same message and the same branding."
About The Host:
Leanne Cohens is the digital success coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective marketing strategies.

How to Grow Your Business Online: The Power of Podcasting

Leanne and Karen discuss the benefits of podcasting for small businesses. They emphasise the importance of personal connection and expertise in attracting customers. They also highlight the challenges business owners face when starting a podcast, such as time and effort. However, they provide solutions and support services to make podcasting more accessible and manageable for entrepreneurs.
Key Takeaways:
Podcasting allows business owners to showcase their expertise and connect with their audience on a personal level.
Shorter podcast episodes, even as little as five minutes, can be effective in capturing listeners' attention.
Podcasting doesn't have to be complicated or require expensive equipment. Basic headphones and a smartphone can suffice.
Support services, such as editing, uploading, and show notes writing, can alleviate the time and effort required to maintain a podcast.
 
About The Host & Guest:
Leanne Cohens is the digital success coach and owner of the agency Marketing Lead. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne focuses on helping entrepreneurs grow their businesses through effective marketing strategies.
Karen O'Connor is the founder of Speak Up Podcasting, a podcasting agency that helps business owners market their businesses through podcasts. With her expertise in podcasting and YouTube channels, Karen believes that personal connection is key in today's business landscape.
Quotes:
"People connect with people. They don't go to the Yellow Pages anymore." - Karen O'Connor
"Having a podcast is like doing your Facebook ads and having a website. It's almost becoming a necessity." - Karen O'Connor
"Your podcast does not need to be an hour long. If it's just you talking, 15 minutes tops." - Karen O'Connor