The Digital Success For Business Podcast

Blogging in the Digital Age Building Trust and Driving Traffic

Welcome to another episode of the Digital Success for Business Podcast! Today, we're tackling a big question: Is blogging still relevant in an age dominated by social media and AI? Spoiler alert: Absolutely. This episode dives into how blogging continues to be a cornerstone of digital marketing by building long-term trust and authority, improving SEO, and much more..
What You’ll Learn / Key Takeaways:
The Enduring Relevance of Blogging: Despite the rise of social media and AI, discover why blogging remains crucial for establishing trust and authority online.
Crafting Compelling Content: Strategies for creating blog posts that capture attention and stand out in a crowded digital space.
SEO and Keyword Research: Tips on using tools like Ubersuggest and Google Keyword Planner to find keywords that will elevate your blog's visibility.
Authenticity and Value: How to infuse your blogs with authenticity and provide real solutions that resonate with your audience.
Quotes:
Blogging remains a cornerstone of digital marketing because it does what no other platform can. It builds long-term trust and authority.
Quality content over quantity. It’s better to publish one incredible blog a month than four really mediocre ones.
People want to work with people, not brands. Share your experiences, tell stories, and let your personality shine.
Blogging is far from being obsolete; it's evolving. Tune into this episode to discover how to keep your blog relevant and make it a pivotal part of your digital marketing strategy to build trust, drive traffic, and showcase your expertise. Remember, the key to blogging success is value plus authenticity. Solve problems, share stories, and connect. Ready to elevate your blogging game? Check out the resources linked below for more insights and strategies. Don't forget to subscribe to the Digital Success for Business Podcast and follow us on YouTube, Instagram, and TikTok for additional actionable tips. Stay strategic, and keep growing!
Timestamps:00:00 Introduction to Blogging in the Digital Age00:55 The Relevance of Blogging Today01:43 Keyword Research for Effective Blogging02:19 Crafting Quality Content02:37 The Importance of Value and Authenticity03:16 Conclusion and Next Steps
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
 

Mastering Social Media A Roadmap for Business Growth

Welcome to another episode of the Digital Success for Business Podcast! Today, we're diving into the world of social media and how it can be a powerhouse for business growth. Whether you’re just starting out or are looking to enhance your existing strategy, this episode provides a detailed roadmap to attract your ideal audience, boost engagement, and convert followers into loyal customers.
What You’ll Learn / Key Takeaways:
Audience Research Techniques: How to use tools like Instagram Insights and Facebook Audience Manager to understand your audience deeply.
Content Planning Strategies: Tips on creating a balanced and effective content calendar that speaks directly to your audience's needs throughout their decision-making process.
Engagement Tactics: Best practices for building a vibrant community through interactive and responsive social media engagement.
Paid Promotions Guidance: Insights on how to use paid strategies wisely to enhance your content's reach and effectiveness.
Key Quotes:
Stop guessing and start researching! Know your audience, and your social media strategy will thank you with increased growth and engagement.
Failing to plan is planning to fail! Build a content calendar and watch your social media thrive.
Social media success equals meaningful connections. Engage, respond, and build your brand’s community!
Tune into this episode to discover what you need to effectively harness the power of social media for your business. By understanding your audience, meticulously planning your content, consistently engaging with your community, and strategically using paid promotions, you can elevate your social media presence to new heights. Whether you’re a startup owner, a seasoned marketer, or somewhere in between, you’ll find valuable tips to enhance your digital strategies and achieve sustainable success
 
Timestamps:
00:00 Introduction to Social Media Mastery00:41 Understanding Your Target Audience01:27 Effective Content Planning02:09 Engagement and Community Building02:42 The Power of Paid Promotion03:23 Conclusion and Next Steps
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
 

Website Success: Content, SEO, and AI Preparedness

In this informative episode, Leanne dives deep into proven strategies to significantly increase your website traffic. Whether you're looking to refine your content creation, enhance SEO, or adapt to the latest in AI and voice search technologies, this episode packs a punch with actionable insights and expert advice.
What You'll Learn:
Quality Content Creation: Discover how to craft content that not only captivates but also converts. Leanne discusses the importance of understanding your audience's needs and how to address them effectively to boost engagement and retention.
SEO Optimization: Get up to speed with the latest SEO techniques including how tools like SEMrush and Yoast can elevate your website's visibility and attract more visitors.
Leveraging Social Media: Learn strategies for using social media platforms to promote your content effectively, ensuring it reaches a broader audience and drives significant traffic back to your website.
Preparing for AI and Voice Search: With the evolving digital landscape, Leanne explains how to future-proof your website by optimizing for AI and voice-driven searches, keeping you ahead of the competition.
Practical Tools and Tips: Gain insights on utilizing Google's 'People Also Ask' feature and other resources to enhance your content's reach and effectiveness.
Consistency is Key: Understand the value of persistence and consistent strategic efforts in growing your online presence over time.
Tune into this episode to equip yourself with the knowledge and tools you need for dynamic growth in website traffic. Whether you’re a startup owner, a seasoned marketer, or somewhere in between, you’ll find valuable tips to enhance your digital strategies and achieve sustainable success.
 
Quotes:
Want more traffic? Start by creating content that actually answers your audience’s biggest questions. Don’t just write; engage!
SEO isn't magic; it's a system. Start by optimizing your website’s titles and meta descriptions—small tweaks, big results!
Is your website ready for voice search? Tip: Focus on natural, question-based keywords to match how people actually speak.
 
Timestamps:
00:00 Introduction to Digital Success for Business
00:48 Creating Quality Content for Your Website
01:34 Mastering Search Engine Optimization (SEO)
02:36 Preparing Your Website for AI and Voice Search
03:31 Amplifying Your Reach with Social Media
04:13 Conclusion and Final Tips
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!

How to Build Your Email List from Scratch with These Proven Strategies

In this episode, Leanne shares her five top tips on how to build an email list from scratch: the importance of personalised calls to action, the value of signing up, using social media to promote your email newsletter, implementing referral programs, and building your email list offline. Proven strategies will help entrepreneurs grow their businesses and connect with their target audience.
Key Takeaways:
Create personalized calls to action for each blog or landing page.
Describe the value of signing up in your call to action.
Use social media to promote your email newsletter and engage with your audience.
Implement referral programs to encourage customers to introduce new customers.
Build your email list offline through sign-up sheets, QR codes, and in-store promotions.
Quotes:
"Your calls to action must actually satisfy whatever it is that they're looking for." - Leanne Cohens
"Give them a reason to give you their email address." - Leanne Cohens
"Build your email list offline through sign-up sheets or a QR code at your checkout counter." - Leanne Cohens
Timestamps:0:01:09 Tips on how to build an email list from scratch0:03:10 Create personalized call to actions for each blog or landing page0:05:02 Use specific words in your call to action to describe the value0:06:11 Promote your email newsletter on social media0:07:22 Use referral programs to encourage customers to introduce new customers0:08:42 Build your email list offline using sign up sheets or QR codesAbout The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

The BEST Free Strategies to Promote Your Website and Grow Your Business

In this episode, Leanne shares the best five free strategies to promote your website and attract more visitors, and the importance of solidifying your website's SEO to improve its ranking on search engines. Leanne also highlights the power of email marketing, starting a blog or guest blogging, creating a lead magnet, utilising social media, submitting your website to online directories, partnering with colleagues for joint webinars or events, engaging in outreach marketing, and including your website in your email signature.
Key Takeaways:The five strategies:
Solidify your website's SEO to improve its ranking on search engines.
Utilise email marketing to build relationships with your audience and drive traffic to your website.
Start a blog or engage in guest blogging to boost your SEO and establish yourself as an authority in your industry.
Create a lead magnet to provide valuable content and attract potential customers.
Use social media to increase brand awareness and engage with your target audience.
Quotes:
"SEO is one of the most efficient methods of website promotion because it improves your site's ranking on Google and other search engines."
"Email marketing is still ranked as one of the top ways of driving traffic and building relationships with your ideal audience."
"A smart technique when promoting your website is to start a free blog to boost your SEO and make it easier for your ideal clients to find your website."
Timestamps:0:01:41 What are the five best free strategies to promote your website0:02:47 Solidify your website SEO0:04:01 Take advantage of email marketing0:04:45 Start a blog or do guest blogging0:06:15 Create a lead magnet0:06:46 Utilise social media0:08:22 Submit your website to online directories and forums0:08:49 Partner up with joint webinars or events0:09:18 Engage in outreach marketing and build a community0:10:16 Include your website in your email signatureAbout The Host:
Leanne Cohens is the Digital Success Coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne is dedicated to helping entrepreneurs grow their businesses through effective marketing strategies.

Stop Wasting Money: Proven Marketing Strategies for Business Growth

In this episode, Leanne Cohens and Karen O'Connor discuss the common problem of wasted money in marketing. They share their personal experiences of spending money on courses and coaches that didn't deliver the expected results. Leanne emphasizes the importance of understanding marketing basics and having an awareness of what works before investing in expensive programs. They also discuss the value of being a "dupreneur" and having a job while building a business to avoid financial strain. Leanne and Karen stress the need for business owners to have a basic understanding of marketing to avoid wasting money and make informed decisions.
Key Takeaways:
Marketing is essential for business success, but it's important to avoid wasting money on ineffective strategies.
You don't need to be an expert in every aspect of marketing, but having a basic understanding is crucial.
Being a "dupreneur" and having a job while building a business can provide financial stability.
Invest in learning the basics of marketing rather than spending a significant amount on expensive courses.
Understand the return on investment when it comes to marketing expenses and focus on strategies that generate leads and revenue.
Quotes:
"Don't spend a vast amount of money trying to become an expert in the field. You're better off spending a few hundred dollars learning the basics." - Karen O'Connor
"You need to know enough to understand it, but you don't need to be an expert. You can't be an expert in everything these days." - Leanne Cohens
About The Host & Guest:
Leanne Cohens is the digital success coach and owner of the agency Marketing Lead. With over 25 years of experience in marketing and over 30 years as a business owner, Leanne focuses on helping entrepreneurs grow their businesses through effective marketing strategies.
Karen O'Connor is the owner of Speak Up Podcasting and host of the podcast "Menopause, Marriage and Motherhood." She has experience working with high-level business coaches and has learned valuable lessons about marketing and wasting money.
 

Creating Content That Resonates: Tips for Engaging Your Audience

In this episode, Leanne shares tips on how to create content that resonates with your audience by knowing your target audience and understanding their needs and wants. Creating generic content simply isn't going to work, business owners need to focus on solving their ideal client's problems. Leanne also explains the importance of authenticity in creating engaging content and how to utilise the power of storytelling in building a connection with your audience and increasing trust. 
Key Takeaways:
Know your target audience and create content that speaks directly to their specific issues, wants, and needs.
Use storytelling to create an emotional connection with your audience and build your brand engagement.
Focus on solving your ideal client's problems and providing resources that help them learn and find solutions.
Use visuals that align with your brand to make your content visually appealing and recognisable.
Be authentic and genuine in your content to build trust with your audience.
Timestamps0:01:36   Tips on creating content that resonates with your audience0:02:13   Know your target audience and create content that speaks directly to them0:03:43   Humanise your content and create an emotional connection0:05:26   Use storytelling to connect with your audience0:07:08   Educate and inform your audience by solving their problems0:08:34   Use visuals to make your content visually appealing0:09:47   Be authentic and genuine in your content 
About The Host:Leanne Cohens is a digital success coach and the owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective marketing strategies.

5 Effective Tools for Creating Viral YouTube Videos

In this episode, Leanne Cohens shares five effective tools for creating great YouTube videos. She emphasises the importance of marketing in business success and provides strategies to help entrepreneurs overcome the overwhelm of creating video content. Leanne discusses the following tools:
StreamYard: A web-based media studio that allows for live streaming and recording of videos across multiple social media platforms.
Adobe Premiere or Filmora: Video editing software that enables customisation and fine-tuning of videos.
Rev or Otter AI: Transcription tools for converting video content into written form, which can be used for creating social media posts and blogs.
TubeBuddy: A tool for optimising YouTube videos and improving search engine rankings.
Canva: A design tool for creating eye-catching thumbnails that attract viewers to watch YouTube videos.
Leanne also mentions her business growth with YouTube course, which provides a clear understanding of how to use YouTube and videos in marketing strategies. She offers structured mentoring, coaching packages, and a full-service digital agency for those who prefer professional assistance with their digital marketing efforts.
Key Takeaways:
Use StreamYard for live streaming and recording videos across multiple social media platforms.
Consider using Filmora as a more affordable alternative to Adobe Premiere for video editing.
Use Rev or Otter AI for accurate and efficient transcription of video content.
Optimise YouTube videos using TubeBuddy to improve search engine rankings.
Create eye-catching thumbnails with Canva to attract viewers to your YouTube videos.
Quotes:
"Marketing is the single most important element when it comes to business success."
"With the correct content production tools, you can make video production and planning really easy."
"TubeBuddy is one of the simplest and least expensive ways of growing a YouTube channel."
"Canva allows you to create some really great eye-catching YouTube thumbnails."
About The Host:
Leanne Cohens is a digital success coach and the owner of the agency Marketing Leap. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne is passionate about helping entrepreneurs grow their businesses through effective marketing strategies. She offers educational courses and training to demystify the online space and digital marketing for business owners.