The Digital Success For Business Podcast

What a Digital Marketing Agency Really Does: Services, Benefits & Client Wins

In this episode of the Digital Success for Business Podcast, your host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, breaks down the core services of a digital marketing agency and how each one can transform your online presence. From strategy and content creation to SEO, paid advertising, and website optimisation — this episode is a practical guide for business owners looking to understand the real value of partnering with a digital marketing agency.
Leanne also shares success stories from Marketing Leap clients and clears up the confusion between web designers and developers.
💡 What You’ll Learn / Key Takeaways:
The 7 core services most digital marketing agencies offer (and why they matter)
How strategy development shapes all your marketing efforts
The difference between web design and web development
Why content creation, social media, SEO and analytics are critical for growth
Real-world examples of how small businesses transformed through digital marketing
✨ Key Quotes:
“Understanding what a digital agency does is the first step to unlocking your business's growth online.”
“You don’t need a full-time team — you need a strategy, consistency, and the right experts on your side.”
“A great website isn’t just pretty—it must perform, convert, and grow with your business.”
⏱ Timestamps:
00:00 – Introduction to Digital Marketing Agencies01:44 – Core Services of Digital Marketing Agencies02:02 – Strategy Development: The Foundation of Success04:33 – Content Creation and Management06:34 – Social Media Marketing09:11 – Search Engine Optimization (SEO)10:33 – Paid Advertising and Lead Generation11:33 – Website Optimization11:46 – Analytics and Reporting13:32 – Web Design vs. Web Development14:59 – Conclusion and Final Thoughts
Curious what a digital marketing agency really does—and how it could transform your business? This episode breaks down the services, strategies, and behind-the-scenes systems that help agencies build brands, generate leads, and drive online growth.
Whether you're considering outsourcing or just want to better understand what goes into an effective marketing plan, you'll gain clarity on how each moving part—from SEO to content to web design—works together to build visibility and sales.
With real-world examples and practical tips, this episode is your inside look at how to make digital marketing work for you—not just happen around you.
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle  

Mastering ROI: How to Measure Digital Marketing Success and Grow Your Business

In this episode of the Digital Success for Business Podcast, Leanne Cohens breaks down one of the most misunderstood areas in marketing: Return on Investment (ROI). If you’ve ever wondered what’s actually working in your digital marketing strategy—or worse, felt like you’re throwing money at ads without results—this episode is your roadmap to clarity.
From understanding what ROI truly means in the digital space, to the tools, formulas, and real-world examples you need to measure success, this is a must-listen for any business owner wanting to grow with purpose.
✅ What You’ll Learn / Key Takeaways
How to define and calculate ROI for your marketing campaigns
The 8 most important metrics to track (conversion rate, CPL, CAC, CLV and more)
Which tools and platforms help you accurately measure ROI
How to turn data into insights that fuel your business growth
ROI examples across industries—from eCommerce and real estate to service-based businesses
🔑 Key Quotes
“Understanding ROI is essential for any business investing in digital marketing. What gets measured gets improved.”“You're in business to make money—not bleed it. ROI helps you stop wasting time and start investing smarter.”“Marketing isn’t about guesswork anymore. It’s about tracking the data that matters—and using it to grow.”
⏱️ Timestamps
00:00 – Introduction to Measuring ROI in Digital Marketing00:36 – Welcome to the Digital Success for Business Podcast02:24 – Defining ROI and Its Importance05:31 – Key Metrics to Track for ROI10:49 – Tools and Techniques for Measuring ROI13:26 – Industry-Specific Examples of ROI15:47 – Conclusion and Final Thoughts
How do you really know if your marketing is working? Discover how to measure ROI (Return on Investment) in your digital marketing, the most valuable metrics to track, how to calculate ROI step-by-step, and the tools to simplify your data analysis.
Whether you're running ads, building an email list, or posting on social media, understanding ROI is your key to spending smarter and scaling faster.
Packed with examples and easy-to-apply insights, this episode will help you stop guessing—and start growing.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle  

Mastering Social Selling for Business Growth: Practical Tips and Strategies

In this episode of the Digital Success for Business podcast, host Leanne Cohens—Digital Success Coach and founder of Marketing Leap—breaks down the power of social selling and how small business owners across Australia can use it to build genuine relationships, generate leads, and grow their brand online.
Unlike traditional sales tactics, social selling is about creating conversations, not pushing offers. Leanne explains why it's one of the most cost-effective strategies to improve engagement, build credibility, and ultimately increase conversions—without a massive ad spend.
You’ll hear how to choose the right platforms, create content that connects, and use social tools that help you listen to and serve your audience better. Whether you're a solo operator or building a brand with a team, this episode gives you actionable tools to connect authentically and drive results using social media.
What You’ll Learn / Key Takeaways
What social selling is—and why it works in today’s market
Key benefits of social selling for Australian small businesses
How to choose the right platforms and create meaningful content
Practical steps to build connections that lead to real sales
Tools and tips for social listening, audience engagement, and growth
Key Quotes
“Social selling isn’t about pushing sales. It’s about positioning yourself as a helpful resource where your customers already spend their time.”“People don’t want another sales pitch—they want connection, conversation, and trust.”“Start conversations, not sales scripts. Relationships are the foundation of consistent business growth.”
Timestamps
00:00 – Introduction to Social Selling02:17 – Understanding Social Selling05:16 – Key Benefits for Australian Businesses07:46 – Implementing Social Selling Tactics10:17 – Practical Strategies for Building Relationships12:46 – Conclusion and Next Steps
📌 Want to learn how to connect with your audience, build trust, and turn conversations into conversions?Subscribe to the Digital Success for Business podcast and follow us on YouTube, Instagram, TikTok and LinkedIn for practical strategies to help you grow online.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle

Competing with Big Brands: Strategies for Small Business Success

Welcome to the 'Digital Success for Business' podcast! If you run a small business and feel like you’re constantly up against big brands with seemingly endless budgets, this episode is for you.
Yes large corporations have the advantage of scale, bigger marketing teams, and bigger marketing budgets. But small businesses have something even more powerful - agility, personalisation, and ability to develop community engagement. Discover the unique advantages you  as a small businesses can make the most of to get better results from your marketing than big business.
What You’ll Learn / Key Takeaways
Distinctive Marketing Approaches: Understand the fundamental contrasts between small business marketing and big brand strategies, particularly in terms of budget, audience targeting, and marketing channels.
Effective Marketing Channels: Explore which digital-first strategies can help small businesses thrive, including social media, SEO, and content marketing.
Building Brand Loyalty: Learn how small businesses can cultivate deep customer loyalty and community engagement through personalised interactions and exceptional service.
Cost-Effective Strategies: Gain insights into how niche marketing, influencer partnerships, and data-driven marketing can level the playing field against bigger competitors.
Key Quotes
"Tailor your messaging to speak directly to your ideal customer. It’s not about the size of your budget but the strength of your connections."
"Community engagement and personalised service are your best tools to build a brand that resonates well with your audience."
"Utilise data-driven insights to refine your marketing strategies and enhance customer engagement, ensuring that every dollar spent is an investment towards your business growth."
Timestamps
00:00 - Introduction to Digital Success for Business
01:06 - Comparing Small Business and Big Brand Marketing
02:58 - Identifying Effective Marketing Channels for Small Enterprises
03:50 - Techniques for Building Brand Loyalty and Community Engagement
05:17 - Discussing Cost-Effective Marketing Strategies
09:11 - Benefits of Leveraging Personalisation in Marketing
10:58 - Emphasising the Importance of Data-Driven Marketing Approaches
12:22 - Conclusion and Key Actions to Implement
This episode offers actionable insights into how small businesses can effectively compete with big brands by leveraging their unique strengths and implementing strategic marketing practices.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle  
 

Reputation Management & Protecting Your Brand Online

In this episode of the Digital Success for Business podcast, host Leanne Cohen explores the essential strategies for managing and protecting your brand's online reputation. Learn how to monitor brand mentions, create positive content, engage effectively with your audience, and understand the legal considerations crucial to maintaining a trusted and credible presence. By the end of this episode, you'll have actionable insights to ensure your business thrives on the foundation of a strong online reputation.
What You’ll Learn:
How to monitor your brand online and stay informed of what is being said about you.The role of content creation in shaping and maintaining a strong online presence.Why engagement matters and how to create and build a loyal, supportive audience.Key legal considerations to protect your brand from harmful misinformation.
Key Quotes:
" Reputation takes time to build, but it can be lost very, very quickly.""A well-maintained online presence makes it harder for unfavourable stories to dominate search results""Managing your online reputation isn’t just about reacting to negative feedback; it’s about proactively shaping how your brand is perceived.""Reputation is built over time, and engagement is a key part of that process. The more you interact authentically, the stronger your brand perception will be."
Timestamps:
00:00 Introduction to Online Reputation00:25 Welcome and Episode Overview00:59 Understanding Reputation Management01:59 Monitoring Your Brand Online05:57 Content Creation for Strong Online Presence09:34 Engagement Strategies11:46 Legal Considerations14:46 Conclusion and Final Thoughts
By tuning into this episode, you’ll learn how  proactively shaping how your brand is perceived is the key to growth. By monitoring mentions, creating positive content, engaging with your audience and understanding your legal rights, you can build a strong, resilient reputation. that supports long term business success!
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!

Lead Generation Turning Prospects into Paying Customers

Welcome back to the Digital Success for Business Podcast! In today’s episode, we’re talking about one of the most vital aspects of any business: Lead Generation. How do you turn prospects into paying customers? It starts with understanding your audience and crafting strategies that guide them through the buying process.
What You’ll Learn:
Crafting Effective Messaging: Learn to communicate directly with your audience by addressing their needs and pain points.
Creating Attractive Lead Magnets: Discover how to design lead magnets that capture attention and gather valuable contact information.
Building a Structured Sales Funnel: Understand the steps necessary to construct a sales funnel that efficiently converts leads into customers.
The Importance of Follow-Up: Uncover strategies for nurturing leads and closing deals through consistent and thoughtful follow-up.
Key Quotes:
"Understand your audience deeply—their pains, their desires, and their journeys. Tailor your messaging to speak directly to them."
"A lead magnet is more than an offer; it's the entry point to your sales funnel. Make it count by providing undeniable value."
"The magic of the sales funnel isn't just in acquiring leads; it's about nurturing them at each stage to ensure they feel valued and understood."
Timestamps:
00:00 Introduction to Lead Generation
02:00 Crafting Effective Messaging
05:00 Creating Attractive Lead Magnets
08:00 Building a Structured Sales Funnel
11:00 Importance of Follow-Up and Closing Remarks
By tuning into this episode, you’ll gain actionable insights to refine your approach to lead generation, making your marketing efforts more effective and your business growth more!
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle  
 

SEO Simplified in an Evolving AI-Driven World

Today on Digital Success for Business podcast, we are talking all things evolution with Search Engine Optimization (SEO) in a world driven by AI-powered tools and voice search. 
This episode is packed with practical tips to help you adapt to the latest changes in search engine technology and voice search integration. If you’ve ever wondered how to get your business in front of the right people online, this is it. But with the rise of AI-powered tools and voice search, SEO has evolved significantly. 
Staying ahead of these changes is crucial for keeping your website visible and competitive. Which is why this episode is designed to equip you with the knowledge to refine your SEO strategy effectively, adapting to new technologies and ensuring that your business not only survives but thrives in the digital arena. Join us as we delve into these crucial topics, providing you with the tools to elevate your online presence.
What You’ll Learn / Key Takeaways
Effective Keyword Research: Learn to conduct keyword research that responds to AI advancements and the shift towards conversational queries.
On-Page SEO Mastery: Discover actionable strategies for enhancing your site's on-page SEO to improve your visibility and ranking.
Backlink Building Techniques: Gain insights into developing a robust backlink strategy that increases your site’s authority and credibility.
Navigating AI and Voice Search: Understand how to optimize your content for AI-driven search and voice queries, ensuring you stay ahead in the search results.
Integrating Social Media: Explore how social media can boost your SEO efforts and what tactics work best for enhancing your online presence.
Key Quotes
"SEO is no longer just about keywords; it's about context and delivering answers to the exact questions your audience is asking."
"In the age of voice search, it’s not just what you say; it's how you say it that can propel you to the top of search results."
"Building backlinks is like building relationships – both are about establishing trust and authority over time."
Timestamps:
00:00 - Introduction to Digital Success for Business
00:42 - Understanding SEO in the Modern Era
01:52 - Mastering Keyword Research
04:21 - On-Page SEO Best Practices
06:45 - Building Quality Backlinks
09:04 - Adapting to AI and Voice Search
10:47 - Leveraging Social Media for SEO
12:17 - Conclusion and Final Tips
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Let's Connect!
Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group: https://www.facebook.com/groups/DigitalSuccessWithStyle/
Want to learn more?
https://marketingleap.net/marketing-resources/
https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
 

Using the Power of Email Marketing for Small Businesses

In this informative episode of the Digital Success for Business podcast, we dive deep into the lucrative world of email marketing. Discover how strategic segmentation, targeted personalization, and effective A/B testing can drastically enhance your email campaigns. This episode will equip you with the tools to craft compelling subject lines, tailor your content for specific audience segments, and optimise every email for maximum engagement and conversion.
What You’ll Learn / Key Takeaways:
The High ROI of Email Marketing: Understand why email marketing remains one of the most cost-effective strategies with an average ROI of $36 for every $1 spent.
Segmentation Techniques: Learn how to segment your email list based on behavior, preferences, or demographics to send more targeted and effective messages.
Personalisation Tactics: Tips on making emails feel more personal and relevant to each recipient, increasing engagement and conversions.
A/B Testing Strategies: How to use A/B testing to determine the most effective approaches in your email marketing from subject lines to content styles.
Crafting Compelling Subject Lines: Techniques for writing subject lines that grab attention and get your emails opened.
Key Quotes:
"Email marketing delivers an average ROI of $36 for every $1 spent. No other platform gives you this kind of bang for your buck."
"Personalised emails make people feel seen—and they get results. Start small, think big!"
"Subject lines make or break your email. Test them, tweak them, and watch your open rates grow exponentially!"
Timestamps:
00:00 - Introduction to Email Marketing
01:00 - Is Email Marketing Worth It?
01:40 - The Power of Segmentation
02:14 - Personalisation for Higher Engagement
02:53 - Mastering A/B Testing and Subject Lines
03:39 - Conclusion and Next Steps
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/marketing-resources/
https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!