The Digital Success For Business Podcast

Smart Funnels, Real People: Using AI Without Losing Trust

AI can start the conversation — but only you can keep it human.In this episode, Leanne Cohens shares how to use conversational AI tools like ManyChat and Meta Messaging to enhance connection instead of replacing it. Learn how to design trust-led funnels that sound like you, build genuine relationships, and automate with empathy and intention.
What You’ll Learn
• The right way to use conversational AI tools like ManyChat & Meta Messaging• The four trust-killing mistakes most brands make with automation — and how to fix them• How to make your chatbot feel like an extension of your brand voice• When to hand over from bot → human for higher conversions• How to create a lead-gen funnel that builds connection and credibility
Key Quotes
“AI isn’t your voice — it’s your assistant.”
“Automation should enhance the human experience, not replace it.”
“If your AI messages don’t sound like you, they won’t build trust.”
Timestamps
00 : 00 – Introduction: Why “human-first” automation wins01 : 12 – The right way to use conversational AI tools03 : 19 – Four mistakes killing trust in automation05 : 55 – Practical steps to integrate AI into your funnels08 : 04 – AI as your digital assistant, not your voice10 : 38 – Closing: Human connection > tech perfection
Overview
Smart funnels don’t just automate — they connect.If you’re ready to build marketing systems that work while you sleep — without sounding robotic — Marketing Leap can help.We design trust-led funnels, email sequences, and AI workflows that sound like you and convert with clarity.👉 Book your strategy session → www.marketingleap.net
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Why Human Connection Is the Secret to Long-Term Success

Overnight success is a myth. In this episode, Leanne Cohens, Founder of Marketing Leap, shares the real story behind building sustainable marketing success. From handing out flyers at Pacific Fair to rebranding a global company and creating Marketing Leap, Leanne reflects on the timeless principles that have stood the test of time: consistency, clarity, and human connection.
You’ll hear personal lessons, client stories, and practical insights on how to play the long game — no gimmicks, no hype — just authentic marketing that compounds over time and creates lasting results.
What You’ll Learn in This Episode
✅ Why “overnight success” is a myth (and how to build real momentum)✅ The three habits that keep your marketing working year after year✅ How trust, relationships & consistency create lasting results✅ Lessons from Leanne’s early ventures in beauty & retail — and how they shaped Marketing Leap✅ The simple mindset shift to stop one-off campaigns and start long-term growth
Key Quotes
“Marketing that actually works isn’t about chasing the next shiny thing — it’s about playing the long game.”
“The tools might change from flyers to Facebook, but the fundamentals stay the same: trust, clarity, and connection.”
“Real marketing success doesn’t come from hacks — it comes from habits.”
Timestamps
00:00 The Myth of Overnight Success
01:13 Core Marketing Principles
02:02 The Long Game in Marketing
04:06 Lessons from Past Experiences
06:00 Adapting to Change
06:32 Advice for New Marketers
08:55 The Importance of Consistency
09:46 Case Study: Financial Services
10:37 Conclusion & Next Steps
Marketing is a marathon, not a sprint. The brands that win aren’t the ones chasing trends — they’re the ones that show up with clarity, consistency, and purpose.
If you’re ready to stop the “start-and-stop” chaos and build a marketing system that compounds over time, that’s what we do here at Marketing Leap.
👉 Book your VIP Intensive: 90-Day Content Roadmap → marketingleap.net/vip-planning
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Funnel Leaks Exposed: How to Convert the Leads You Already Have.

Funnels fail not at the start but between steps — this episode shows you how to fix funnel leaks and convert more leads.
Most business owners don’t have a lead generation problem — they have a follow-up, nurture, or conversion problem. If your marketing stops at the click, you don’t have a funnel… you’ve got a leaky pipe.
In this episode, I share how to fix the gaps that are costing you clients. You’ll learn how to follow up faster, nurture smarter, and use tools like ManyChat and Meta’s AI messaging to boost conversions without losing the human touch.
✅ What You’ll Learn in This Episode
Why most funnels fail between the steps, not at the start
The 5 most common leak points — and how to fix them
How to use AI messaging + automation to support (not replace) your strategy
Real client examples: VanLife DIY Fitouts, Cloud Coders, financial services
The one shift that makes automation a competitive advantage in 2025
Why nurture and follow-up matter more than chasing “more leads”
Key Quotes
“Visibility gets attention, but nurture builds trust.”
“If your marketing ends at the opt-in, you don’t have a funnel — you have a guessing game.”
“AI can accelerate connection, but it can’t replace strategy or human relevance.”
Timestamps
00:00 – Introduction: Identifying the real problem01:10 – The importance of follow-up and nurture03:17 – Building effective funnels06:46 – Leveraging AI and automation09:39 – Practical tips for immediate improvement12:29 – Conclusion: Humanising your marketing
Most businesses don’t need more leads. They need better systems to nurture and convert the leads they already have.
If you’re ready to stop wasting opportunities and want a funnel that works end-to-end, Marketing Leap can help.👉 Book your VIP Intensive: 90-Day Content Roadmap → marketingleap.net/vip-planning
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  
 

Stand Out with Human Content: Build Trust and Influence in an AI World

With AI content flooding every platform, standing out is no longer about visibility—it’s about credibility. In this episode, Leanne uncovers how to build lasting trust and influence in a world saturated with machine-made marketing.
You'll learn why human-first content matters more than ever, how to close the trust gap created by AI, and the exact strategies that help real businesses grow their influence by being real.
✅ What You’ll Learn / Key Takeaways:
Why speed isn’t the same as connection in today’s content landscape
The trust gap created by AI-generated sameness—and how to close it
How to humanise your brand with lived experience, tone, and storytelling
The power of consistent, real messaging in building influence
Client examples showing how raw, relatable content outperforms polish
How to use AI tools without sounding like one
Key Quotes:
“AI can write the words, but you bring the meaning.”
“Trust isn’t built with logos and taglines anymore—it’s built through voice, personality, and perspective.”
“Connection will always outperform cleverness.”
Timestamps:
00:00 – Introduction: The AI Content Revolution
01:13 – The Trust Gap in AI-Generated Content
02:41 – Building Real Influence with Authenticity
03:40 – Human-Centered Marketing Strategies
04:53 – Case Studies: Real Stories, Real Impact
08:02 – Recap and Key Takeaways
09:09 – Conclusion and Next Episode Preview
Tired of sounding like everyone else online?In a world where AI can generate endless content, your power lies in showing up with purpose and personality. If you're ready to stop chasing visibility and start earning trust and influence with content that connects — let's build a brand that feels as real as it is remarkable.👉 Book a Strategy Session at marketingleap.net and start creating marketing that moves people.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

You're Great at What You Do - Now Get Recognised for It Online

Tired of being the best-kept secret in your industry?You know your stuff, you've got the results — but somehow, you're still overlooked while others get the spotlight.
In this episode, we unpack exactly how to build authority and become the go-to expert in your space — without shouting louder or posting non-stop. You’ll learn how to craft a clear personal brand, create content that builds trust, and strategically show up where it counts.
If you're ready to stop blending in and start being recognised for your expertise, this one's for you. Whether you’re a solo founder, agency owner, or growing business, this episode will give you the exact steps we use at Marketing Leap to help clients build brands that attract, convert, and grow.
✅ What You’ll Learn / Key Takeaways:
Why authority is essential in today’s digital landscape — and how to earn it
The difference between being an expert and being the go-to expert
How to build a consistent personal brand that reflects your values and expertise
The 7 core steps to build trust and credibility that converts into business
How to integrate AI tools without losing your voice
Practical ways to share value, collaborate, and create lasting influence
Key Quotes:
“Authority isn’t given. It’s earned — through consistent action, clear messaging, and the courage to show up.”
“If your message is muddy, your audience won’t trust you — or remember you.”
“Facts tell. Stories sell. Results speak louder than opinions.”
“You don’t need to be everywhere. You need to show up consistently where your audience is.”
“AI tools should amplify your voice, not replace it.”
Timestamps:
00:00 – Introduction: The Importance of Online Authority
01:24 – Building a Personal Brand
02:04 – Clear and Consistent Messaging
03:51 – Developing a Unique Point of View
04:41 – Sharing Knowledge Generously
05:58 – Creating Original Content and Lead Magnets
07:09 – Consistency Across Platforms
08:28 – Collaborating and Engaging with Your Audience
11:23 – Leveraging AI Tools Effectively
12:21 – Recap and Final Thoughts
Ready to stop blending in and start standing out?If you’re done being the industry’s best-kept secret and ready to be seen as the trusted authority in your space — let’s make it happen.Book a Strategy Session with Marketing Leap and get a clear plan to build credibility, attract the right clients, and grow with confidence.👉 Visit marketingleap.net and take the first step today.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Stop Wasting Time - Build a Content Strategy That Actually Grows Your Business

Are you churning out social media posts, blogs, reels or emails just to “stay visible”… but still not seeing results?
This episode is your wake-up call. Content without strategy is just noise — and it’s the biggest reason most marketing efforts fall flat. In this episode, we unpack what a real content strategy looks like, how it aligns with your business goals, and how to map it to your audience's buyer journey.
Whether you’re DIYing your digital marketing or leading a team, you’ll walk away knowing how to plan content with purpose, stay consistent, and finally get measurable results.
What You’ll Learn
The key difference between content marketing vs. content strategy
The biggest risks of creating content without a strategy
How to align content to your business goals and buyer journey
What types of content to create at each funnel stage
How to plan and batch content without burnout
Simple frameworks for consistent publishing
Real-world examples and content systems that work
Key Quotes
“If you're publishing content without a strategy, you're basically shouting into the void and hoping someone hears you.”
“Every piece of content has a job to do — and that job should align with your business goals.”
“Consistency beats intensity. It’s not about posting every day — it’s about posting with purpose.”
Timestamps
00:00 – Introduction: The Importance of a Content Strategy01:12 – Defining Content Marketing vs. Content Strategy02:21 – The Risks of No Content Strategy03:21 – Mapping Content to Business Goals03:53 – Understanding the Buyer Journey04:25 – Creating Content for Each Funnel Stage05:54 – Consistency in Content Creation06:27 – Batching, Calendars, and Repurposing Content07:45 – Automating and Outsourcing for Efficiency08:37 – Building a Long-Term Content Roadmap10:48 – Recap and Next Steps
Ready to Turn Your Content into Growth?
If you’re stuck in content chaos — posting just to post — this episode is your permission to pause and rebuild with purpose. Whether you need help creating your 90-day roadmap or want done-for-you content that aligns with your goals, Marketing Leap is here to help.
👉 Book your free strategy session now at marketingleap.net🎧 Subscribe, rate and follow us on YouTube, Spotify and Apple Podcasts
🧭 Next episode: We're talking about building authority online — and how to use content to become the go-to expert in your industry. Don’t miss it!
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Turn Your Website into a 24/7 Lead-Generating Machine

In this episode of the Digital Success for Business Podcast, Leanne Cohens, founder of Marketing Leap, reveals how to transform your website from a static “online brochure” into a powerful, AI‑ready marketing tool that works for you around the clock.
Discover why most small business websites fail to convert, how to structure content for both humans and AI, and the essential tactics for optimising product pages, blog content, and your overall site strategy. Packed with real client examples, this episode gives you the practical roadmap to make your website your hardest‑working asset.
✅ What You’ll Learn
The biggest mistakes small businesses make with their websites — and how to fix them
How to structure content so it works for both people and AI search engines
Why schema markup and internal linking are now critical for visibility
How to turn product and blog pages into conversion powerhouses
Real‑world examples of websites transformed into lead‑generating machines
How Marketing Leap streamlines websites, tech stacks, and content strategies for measurable results
🔑 Key Quotes
“Your website should be working harder than any other marketing tool you own — 24/7.”
“If your website isn’t answering your audience’s questions and guiding them to take action, it’s not doing its job.”
“AI can’t use what it can’t understand — structure and clarity are now non‑negotiable.”
⏱️ Timestamps
00:00 – Introduction: Is Your Website Working for You?01:16 – Common Website Pitfalls03:00 – Optimising for Humans and AI05:05 – Enhancing Product Pages09:18 – Boosting Blog Content11:49 – Marketing Leap’s Proven Strategy14:36 – Conclusion and Next Steps
📣 If your website isn’t generating leads or sales, it’s time to change that. Book a Website Strategy Session with Marketing Leap and discover exactly what’s holding your site back — and how to turn it into a 24/7 marketing asset that attracts, engages, and converts.
If you want to learn more about Descript as mentioned in this episode click here: https://get.descript.com/6j2c3jivcay4
🎧 Listen now, or visit marketingleap.net to book your strategy session. https://marketingleap.net
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Are You Wasting Time on the Wrong Marketing Tools?

In this episode of the Digital Success for Business Podcast, host Leanne Cohens addresses one of the biggest productivity killers in small business marketing: tech overload. If you're using too many disconnected tools—or paying for software that adds more confusion than clarity—this episode is for you.
Leanne breaks down how SMEs fall into the trap of adding more tools than they need, shares real-life examples (like Jeff’s overwhelmed tech stack), and explains how to simplify your setup with platforms that actually work for you. From websites and CRMs to social media schedulers and analytics, you’ll get a streamlined roadmap to reclaim your time, cut costs, and finally see results.
✅ What You’ll Learn
The hidden cost of managing too many marketing tools
Why tech overwhelm is common for SMEs—and what to do about it
The core marketing platforms every small business actually needs
Real-world examples of how simplifying tech improved outcomes
How to audit and optimise your tech stack for business growth
Marketing Leap’s simplified model for tool integration and strategy
🔑 Key Quotes
“You didn’t start your business to become a full-time tech manager—your tools should support your growth, not slow it down.”“If your tech stack is costing you more in time and energy than it returns in results, it’s time to simplify.”“It’s not about using more tools. It’s about using the right ones—intentionally, and with a strategy.”
⏱️ Timestamps
00:00 – Introduction: Are You Using the Right Marketing Tools?00:26 – The Problem: Tech Overload in Small Business Marketing01:47 – Why SMEs Fall into the Tech Trap03:43 – Real-Life Example: Jeff's Tech Overload Story05:12 – Simplifying Your Tech Stack: Essential Tools for SMEs05:34 – Recommended Platforms for Websites, Email, and More08:36 – Social Media Scheduling and Calendar Management09:33 – Course Delivery and Analytics Tools11:35 – How Marketing Leap Can Help Simplify Your Tech13:07 – Conclusion: Overcoming Tech Overload
📣 Ready to Simplify Your Marketing Tech?Stop letting your tools run your business. If you’re tired of managing disconnected systems, bloated subscriptions, and constant tech frustration—this is your roadmap back to clarity.
🎧 Listen now, or visit marketingleap.net to book your strategy session.We’ll help you streamline your tools, cut wasted costs, and refocus on what you do best: growing your business.
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle