The Digital Success For Business Podcast

You're Great at What You Do - Now Get Recognised for It Online

Tired of being the best-kept secret in your industry?You know your stuff, you've got the results — but somehow, you're still overlooked while others get the spotlight.
In this episode, we unpack exactly how to build authority and become the go-to expert in your space — without shouting louder or posting non-stop. You’ll learn how to craft a clear personal brand, create content that builds trust, and strategically show up where it counts.
If you're ready to stop blending in and start being recognised for your expertise, this one's for you. Whether you’re a solo founder, agency owner, or growing business, this episode will give you the exact steps we use at Marketing Leap to help clients build brands that attract, convert, and grow.
✅ What You’ll Learn / Key Takeaways:
Why authority is essential in today’s digital landscape — and how to earn it
The difference between being an expert and being the go-to expert
How to build a consistent personal brand that reflects your values and expertise
The 7 core steps to build trust and credibility that converts into business
How to integrate AI tools without losing your voice
Practical ways to share value, collaborate, and create lasting influence
Key Quotes:
“Authority isn’t given. It’s earned — through consistent action, clear messaging, and the courage to show up.”
“If your message is muddy, your audience won’t trust you — or remember you.”
“Facts tell. Stories sell. Results speak louder than opinions.”
“You don’t need to be everywhere. You need to show up consistently where your audience is.”
“AI tools should amplify your voice, not replace it.”
Timestamps:
00:00 – Introduction: The Importance of Online Authority
01:24 – Building a Personal Brand
02:04 – Clear and Consistent Messaging
03:51 – Developing a Unique Point of View
04:41 – Sharing Knowledge Generously
05:58 – Creating Original Content and Lead Magnets
07:09 – Consistency Across Platforms
08:28 – Collaborating and Engaging with Your Audience
11:23 – Leveraging AI Tools Effectively
12:21 – Recap and Final Thoughts
Ready to stop blending in and start standing out?If you’re done being the industry’s best-kept secret and ready to be seen as the trusted authority in your space — let’s make it happen.Book a Strategy Session with Marketing Leap and get a clear plan to build credibility, attract the right clients, and grow with confidence.👉 Visit marketingleap.net and take the first step today.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
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Stop Wasting Time - Build a Content Strategy That Actually Grows Your Business

Are you churning out social media posts, blogs, reels or emails just to “stay visible”… but still not seeing results?
This episode is your wake-up call. Content without strategy is just noise — and it’s the biggest reason most marketing efforts fall flat. In this episode, we unpack what a real content strategy looks like, how it aligns with your business goals, and how to map it to your audience's buyer journey.
Whether you’re DIYing your digital marketing or leading a team, you’ll walk away knowing how to plan content with purpose, stay consistent, and finally get measurable results.
What You’ll Learn
The key difference between content marketing vs. content strategy
The biggest risks of creating content without a strategy
How to align content to your business goals and buyer journey
What types of content to create at each funnel stage
How to plan and batch content without burnout
Simple frameworks for consistent publishing
Real-world examples and content systems that work
Key Quotes
“If you're publishing content without a strategy, you're basically shouting into the void and hoping someone hears you.”
“Every piece of content has a job to do — and that job should align with your business goals.”
“Consistency beats intensity. It’s not about posting every day — it’s about posting with purpose.”
Timestamps
00:00 – Introduction: The Importance of a Content Strategy01:12 – Defining Content Marketing vs. Content Strategy02:21 – The Risks of No Content Strategy03:21 – Mapping Content to Business Goals03:53 – Understanding the Buyer Journey04:25 – Creating Content for Each Funnel Stage05:54 – Consistency in Content Creation06:27 – Batching, Calendars, and Repurposing Content07:45 – Automating and Outsourcing for Efficiency08:37 – Building a Long-Term Content Roadmap10:48 – Recap and Next Steps
Ready to Turn Your Content into Growth?
If you’re stuck in content chaos — posting just to post — this episode is your permission to pause and rebuild with purpose. Whether you need help creating your 90-day roadmap or want done-for-you content that aligns with your goals, Marketing Leap is here to help.
👉 Book your free strategy session now at marketingleap.net🎧 Subscribe, rate and follow us on YouTube, Spotify and Apple Podcasts
🧭 Next episode: We're talking about building authority online — and how to use content to become the go-to expert in your industry. Don’t miss it!
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Turn Your Website into a 24/7 Lead-Generating Machine

In this episode of the Digital Success for Business Podcast, Leanne Cohens, founder of Marketing Leap, reveals how to transform your website from a static “online brochure” into a powerful, AI‑ready marketing tool that works for you around the clock.
Discover why most small business websites fail to convert, how to structure content for both humans and AI, and the essential tactics for optimising product pages, blog content, and your overall site strategy. Packed with real client examples, this episode gives you the practical roadmap to make your website your hardest‑working asset.
✅ What You’ll Learn
The biggest mistakes small businesses make with their websites — and how to fix them
How to structure content so it works for both people and AI search engines
Why schema markup and internal linking are now critical for visibility
How to turn product and blog pages into conversion powerhouses
Real‑world examples of websites transformed into lead‑generating machines
How Marketing Leap streamlines websites, tech stacks, and content strategies for measurable results
🔑 Key Quotes
“Your website should be working harder than any other marketing tool you own — 24/7.”
“If your website isn’t answering your audience’s questions and guiding them to take action, it’s not doing its job.”
“AI can’t use what it can’t understand — structure and clarity are now non‑negotiable.”
⏱️ Timestamps
00:00 – Introduction: Is Your Website Working for You?01:16 – Common Website Pitfalls03:00 – Optimising for Humans and AI05:05 – Enhancing Product Pages09:18 – Boosting Blog Content11:49 – Marketing Leap’s Proven Strategy14:36 – Conclusion and Next Steps
📣 If your website isn’t generating leads or sales, it’s time to change that. Book a Website Strategy Session with Marketing Leap and discover exactly what’s holding your site back — and how to turn it into a 24/7 marketing asset that attracts, engages, and converts.
If you want to learn more about Descript as mentioned in this episode click here: https://get.descript.com/6j2c3jivcay4
🎧 Listen now, or visit marketingleap.net to book your strategy session. https://marketingleap.net
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Are You Wasting Time on the Wrong Marketing Tools?

In this episode of the Digital Success for Business Podcast, host Leanne Cohens addresses one of the biggest productivity killers in small business marketing: tech overload. If you're using too many disconnected tools—or paying for software that adds more confusion than clarity—this episode is for you.
Leanne breaks down how SMEs fall into the trap of adding more tools than they need, shares real-life examples (like Jeff’s overwhelmed tech stack), and explains how to simplify your setup with platforms that actually work for you. From websites and CRMs to social media schedulers and analytics, you’ll get a streamlined roadmap to reclaim your time, cut costs, and finally see results.
✅ What You’ll Learn
The hidden cost of managing too many marketing tools
Why tech overwhelm is common for SMEs—and what to do about it
The core marketing platforms every small business actually needs
Real-world examples of how simplifying tech improved outcomes
How to audit and optimise your tech stack for business growth
Marketing Leap’s simplified model for tool integration and strategy
🔑 Key Quotes
“You didn’t start your business to become a full-time tech manager—your tools should support your growth, not slow it down.”“If your tech stack is costing you more in time and energy than it returns in results, it’s time to simplify.”“It’s not about using more tools. It’s about using the right ones—intentionally, and with a strategy.”
⏱️ Timestamps
00:00 – Introduction: Are You Using the Right Marketing Tools?00:26 – The Problem: Tech Overload in Small Business Marketing01:47 – Why SMEs Fall into the Tech Trap03:43 – Real-Life Example: Jeff's Tech Overload Story05:12 – Simplifying Your Tech Stack: Essential Tools for SMEs05:34 – Recommended Platforms for Websites, Email, and More08:36 – Social Media Scheduling and Calendar Management09:33 – Course Delivery and Analytics Tools11:35 – How Marketing Leap Can Help Simplify Your Tech13:07 – Conclusion: Overcoming Tech Overload
📣 Ready to Simplify Your Marketing Tech?Stop letting your tools run your business. If you’re tired of managing disconnected systems, bloated subscriptions, and constant tech frustration—this is your roadmap back to clarity.
🎧 Listen now, or visit marketingleap.net to book your strategy session.We’ll help you streamline your tools, cut wasted costs, and refocus on what you do best: growing your business.
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
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Digital Marketing Essentials: Building a Strong Online Presence

🎧 Episode Overview
In this episode of the Digital Success for Business Podcast, host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, shares the essential digital marketing foundations every SME needs to build a credible and visible online presence.
If you feel like your business is invisible online—even though you're posting content, running ads, or updating your website—this episode is your blueprint for clarity. Leanne walks through the five digital foundations that matter, the most common mistakes SMEs make, and how to avoid digital burnout while getting real results.
Whether you’re just starting out or ready to refine your digital strategy, this episode is packed with practical, step-by-step advice to grow online with purpose.
✅ What You’ll Learn / Key Takeaways
Why a strong online presence still matters (and how it builds trust)
The 5 essential digital marketing foundations every SME needs
A website that works
SEO and Google Business
Social media that’s consistent
Simple email marketing
Clear, cohesive branding
The top 5 digital marketing mistakes most SMEs make
How to focus your energy and avoid spreading yourself too thin
Why done-for-you and fractional support may be the fastest way to grow
🔑 Key Quotes
“Your online presence is your digital handshake—it's the first impression and trust signal for your business.”“You don’t need to be everywhere, just consistently present where it matters most to your audience.”“Most SMEs don’t need more tools—they need better focus and foundational strategy.”
⏱️ Timestamps
00:00 – Introduction: Why Your Business Feels Invisible Online01:04 – The Importance of a Strong Online Presence03:00 – Five Essential Digital Foundations for SMEs07:17 – Common Digital Marketing Mistakes to Avoid10:33 – How Marketing Leap Can Help Your Business11:49 – Conclusion and Next Episode Teaser
📣 Description 
Still feel like your business is invisible online—despite all the effort you’re putting in?
In this episode of the Digital Success for Business Podcast, Leanne Cohens outlines the 5 digital marketing foundations every SME must have to build visibility, trust, and traction. Learn what to focus on first, how to align your efforts, and which mistakes are costing you time and customers.
Whether you're just starting out or need to rebuild your presence, you'll walk away with an actionable checklist for digital success—without the fluff or overwhelm.
🎯 Perfect for SMEs ready to level up without burning out.💡 Learn what to expect, how to start, and whether it’s right for your business.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
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The Fractional Marketing Executive: A Smart Solution for Growing SME's

Are you a growing SME feeling stuck between DIY marketing and the high cost of hiring a full-time team? In this episode of the Digital Success for Business Podcast, host Leanne Cohens reveals how hiring a Fractional CMO could be the game-changing solution you didn’t know existed.
Leanne breaks down what a Fractional Chief Marketing Officer is, how it compares to traditional agency models and in-house hires, and why more Australian businesses are turning to this flexible model to unlock consistent, strategic marketing without the full-time overhead.
You’ll hear a real-life case study of how this approach helped Richard, a tech founder, go from scattered marketing to his biggest sales month in 12 years—all with a clear strategy, consistent execution, and no bloated retainers.
✅ What You’ll Learn
What a Fractional CMO is and how it differs from agencies and full-time hires
When to consider hiring a Fractional CMO based on your stage of business growth
How to unify your marketing strategy, execution, and outcomes with one point of leadership
The benefits of integrated planning—strategy, SEO, content, paid ads, and reporting—under one roof
Why SMEs need clarity, not complexity, in their marketing leadership
🔑 Key Quotes
“You’re not just buying time—you’re buying clarity, consistency, and a plan.”“We don’t get paid to do busy work—we get paid to move the needle.”“If you’re asking, ‘Do I need a full-time marketer or an agency?’—this might be the option you’ve never considered.”
⏱️ Timestamps
00:00 – Introduction: The Marketing Dilemma for SMEs00:29 – What is a Fractional CMO?04:42 – Key Benefits of the Fractional CMO Model07:44 – Case Study: Richard’s Business Transformation10:30 – How to Know if This Is Right for Your Business11:53 – Conclusion and Next Steps
📣 Description
Is your business outgrowing DIY marketing—but not quite ready to hire in-house or commit to a long-term agency? Discover why the Fractional CMO model is fast becoming the go-to solution for growth-focused SMEs.
In this episode, Leanne Cohens, Digital Success Coach and founder of Marketing Leap, explains how a part-time Chief Marketing Officer can deliver strategic clarity, marketing leadership, and hands-on execution—without the full-time overhead.
Hear how one client went from marketing chaos to their biggest month in 12 years, thanks to a focused strategy and cross-channel consistency—all powered by a fractional marketing service.
🎯 Perfect for SMEs ready to level up without burning out.💡 Learn what to expect, how to start, and whether it’s right for your business.
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
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Surviving the AI Search Shake-Up: What Every SME Must Know

🎙️ Episode Overview
In this episode of the Digital Success for Business Podcast, host Leanne Cohens breaks down the seismic shift in digital marketing triggered by Google’s latest AI-powered updates, revealed at the Google IO 2025 event. From AI Overviews and multi-step queries to sponsored answers and shopping partners, these new features are changing how consumers search, shop, and interact with brands online.
This episode reveals why traditional SEO strategies are becoming obsolete and what SMEs must do to maintain visibility, trust, and traffic. Leanne explores the rise of topical authority, the growing importance of structured data, and how product information, reviews, and visual content are shaping AI-driven search results. You'll also gain insight into how platforms like ChatGPT, Microsoft Copilot, and Google Gemini are influencing user behaviour—and how to ensure your content and ads show up where it matters most.
✅ What You’ll Learn / Key Takeaways
Why Google’s new AI Overviews are reducing traditional click-throughs and what it means for SEO
How to structure your content for AI tools to pick up and prioritise
The rise of topical authority and how to build it across your site
Why product data, media assets, and reviews now influence ad visibility and organic reach
What platforms like ChatGPT, Microsoft Copilot, and Google Gemini mean for your digital presence
How to adapt your Google Ads and website content to align with AI search expectations
🔑 Key Quotes
“If you're not helping AI help you—you're invisible.”“Ranking for keywords isn’t enough anymore. You need to be the brand AI trusts.”“Search is no longer about clicks, it's about context, quality, and relevance at scale.”
⏱️ Timestamps
00:00 – Introduction to Google's New AI Search Mode01:03 – Impact of Google IO 2025 on SEO01:31 – The Shift to Topical Authority04:09 – AI's Influence on Google Ads05:45 – Adapting Your Content for AI07:18 – The Role of Structured Data and Rich Media10:12 – The Broader AI Landscape12:45 – Conclusion and Next Step
Is your SEO strategy future-proof? Learn why AI Overviews, multi-step queries, and AI shopping partners are changing how consumers find and engage with your business.
Discover how to adapt with topical authority, improve your structured content, and optimise your product data and Google Ads for visibility in a world where AI answers come first. Plus, understand the impact of tools like ChatGPT, Microsoft Copilot, and Google Gemini on your online presence.
Whether you're an SME owner, marketer, or agency looking to stay ahead, this episode is packed with actionable insights to help your business stay visible, trusted, and competitive in the AI-first era.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
👉 Want to know where your customers are hanging out online? Maybe you need some tips on creating a better marketing strategy or branding? Check out our library of Resources & Downloads to help you grow your business!https://marketingleap.net/resources/👉 Need a Strategy Session to get clear on your marketing? http://bit.ly/2AIMo5m
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Build a Powerful Online Brand: Proven Strategies for Growth

In this episode of the Digital Success for Business Podcast, host Leanne Cohens shares practical insights from 11+ years of running her digital marketing agency, Marketing Leap. Learn how to build a strong, consistent, and trustworthy online brand across all platforms—and why this is essential in today’s fast-moving digital world.
Leanne shares a real-world client case study, explains the pillars of effective brand identity and visibility, and breaks down what it really takes to develop a standout digital presence that drives engagement, trust, and sales.
Whether you're just getting started or ready to refine your brand strategy, this episode gives you the blueprint to build and grow online with purpose.
✅ What You’ll Learn
How to maintain consistent branding across digital platforms to build trust and recognition
The power of storytelling and content creation in connecting with your audience
How to audit and overhaul a fragmented brand to drive engagement and sales
Which social media platforms suit which industries—and how to maximise them
Why SEO now means Search Everywhere Optimisation and how to prepare for AI search
The 3 core success principles from 11.5 years in digital marketing: adaptability, client-centricity, and continuous learning
🔑 Key Quotes
“Consistency builds trust—without it, your audience is left confused or worse, disengaged.”“You don’t need to be everywhere, just everywhere your ideal client expects to find you.”“Branding is no longer a ‘nice-to-have’—it’s your foundation for visibility, credibility, and growth.”
⏱️ Timestamps
00:00 – Introduction to Building a Robust Online Brand00:44 – What Makes a Strong Online Brand02:49 – Case Study: Transforming a Client’s Online Presence04:44 – Key Strategies for Building an Online Brand10:05 – Lessons Learned from 11.5 Years in Digital Marketing13:01 – Recap and Final Thoughts
Ready to build a strong brand that gets noticed, remembered—and drives results?
In this episode, Leanne Cohens, Digital Success Coach and founder of Marketing Leap, walks you through how to build a powerful online brand. Discover the core strategies behind consistent visual identity, clear messaging, engaging content, and platform-specific social media.
You’ll hear how one brand transformation turned fragmented messaging into increased trust, visibility, and sales—plus what lessons you can apply to your own brand today. With practical advice drawn from 11+ years of experience, this episode is your roadmap to growing a brand that stands out in a crowded digital marketplace.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle