The Fractional Marketing Executive: A Smart Solution for Growing SME's

Are you a growing SME feeling stuck between DIY marketing and the high cost of hiring a full-time team? In this episode of the Digital Success for Business Podcast, host Leanne Cohens reveals how hiring a Fractional CMO could be the game-changing solution you didn’t know existed.

Leanne breaks down what a Fractional Chief Marketing Officer is, how it compares to traditional agency models and in-house hires, and why more Australian businesses are turning to this flexible model to unlock consistent, strategic marketing without the full-time overhead.

You’ll hear a real-life case study of how this approach helped Richard, a tech founder, go from scattered marketing to his biggest sales month in 12 years—all with a clear strategy, consistent execution, and no bloated retainers.

✅ What You’ll Learn

• What a Fractional CMO is and how it differs from agencies and full-time hires

• When to consider hiring a Fractional CMO based on your stage of business growth

• How to unify your marketing strategy, execution, and outcomes with one point of leadership

• The benefits of integrated planning—strategy, SEO, content, paid ads, and reporting—under one roof

• Why SMEs need clarity, not complexity, in their marketing leadership

🔑 Key Quotes

“You’re not just buying time—you’re buying clarity, consistency, and a plan.”
“We don’t get paid to do busy work—we get paid to move the needle.”
“If you’re asking, ‘Do I need a full-time marketer or an agency?’—this might be the option you’ve never considered.”

⏱️ Timestamps

00:00 – Introduction: The Marketing Dilemma for SMEs
00:29 – What is a Fractional CMO?
04:42 – Key Benefits of the Fractional CMO Model
07:44 – Case Study: Richard’s Business Transformation
10:30 – How to Know if This Is Right for Your Business
11:53 – Conclusion and Next Steps

📣 Description

Is your business outgrowing DIY marketing—but not quite ready to hire in-house or commit to a long-term agency? Discover why the Fractional CMO model is fast becoming the go-to solution for growth-focused SMEs.

In this episode, Leanne Cohens, Digital Success Coach and founder of Marketing Leap, explains how a part-time Chief Marketing Officer can deliver strategic clarity, marketing leadership, and hands-on execution—without the full-time overhead.

Hear how one client went from marketing chaos to their biggest month in 12 years, thanks to a focused strategy and cross-channel consistency—all powered by a fractional marketing service.

🎯 Perfect for SMEs ready to level up without burning out.
💡 Learn what to expect, how to start, and whether it’s right for your business.

 

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/
https://marketingleap.net/marketing-resources/
https://marketingleap.net/contact-marketing-leap/

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