Digital Marketing Essentials: Building a Strong Online Presence

🎧 Episode Overview

In this episode of the Digital Success for Business Podcast, host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, shares the essential digital marketing foundations every SME needs to build a credible and visible online presence.

If you feel like your business is invisible online—even though you're posting content, running ads, or updating your website—this episode is your blueprint for clarity. Leanne walks through the five digital foundations that matter, the most common mistakes SMEs make, and how to avoid digital burnout while getting real results.

Whether you’re just starting out or ready to refine your digital strategy, this episode is packed with practical, step-by-step advice to grow online with purpose.

✅ What You’ll Learn / Key Takeaways

• Why a strong online presence still matters (and how it builds trust)

• The 5 essential digital marketing foundations every SME needs

  • A website that works

  • SEO and Google Business

  • Social media that’s consistent

  • Simple email marketing

  • Clear, cohesive branding

• The top 5 digital marketing mistakes most SMEs make

• How to focus your energy and avoid spreading yourself too thin

• Why done-for-you and fractional support may be the fastest way to grow

🔑 Key Quotes

“Your online presence is your digital handshake—it's the first impression and trust signal for your business.”
“You don’t need to be everywhere, just consistently present where it matters most to your audience.”
“Most SMEs don’t need more tools—they need better focus and foundational strategy.”

⏱️ Timestamps

00:00 – Introduction: Why Your Business Feels Invisible Online
01:04 – The Importance of a Strong Online Presence
03:00 – Five Essential Digital Foundations for SMEs
07:17 – Common Digital Marketing Mistakes to Avoid
10:33 – How Marketing Leap Can Help Your Business
11:49 – Conclusion and Next Episode Teaser

📣 Description 

Still feel like your business is invisible online—despite all the effort you’re putting in?

In this episode of the Digital Success for Business Podcast, Leanne Cohens outlines the 5 digital marketing foundations every SME must have to build visibility, trust, and traction. Learn what to focus on first, how to align your efforts, and which mistakes are costing you time and customers.

Whether you're just starting out or need to rebuild your presence, you'll walk away with an actionable checklist for digital success—without the fluff or overwhelm.

🎯 Perfect for SMEs ready to level up without burning out.
💡 Learn what to expect, how to start, and whether it’s right for your business.

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/
https://marketingleap.net/marketing-resources/
https://marketingleap.net/contact-marketing-leap/

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