The Digital Success For Business Podcast

The Fractional Marketing Executive: A Smart Solution for Growing SME's

Are you a growing SME feeling stuck between DIY marketing and the high cost of hiring a full-time team? In this episode of the Digital Success for Business Podcast, host Leanne Cohens reveals how hiring a Fractional CMO could be the game-changing solution you didn’t know existed.
Leanne breaks down what a Fractional Chief Marketing Officer is, how it compares to traditional agency models and in-house hires, and why more Australian businesses are turning to this flexible model to unlock consistent, strategic marketing without the full-time overhead.
You’ll hear a real-life case study of how this approach helped Richard, a tech founder, go from scattered marketing to his biggest sales month in 12 years—all with a clear strategy, consistent execution, and no bloated retainers.
✅ What You’ll Learn
What a Fractional CMO is and how it differs from agencies and full-time hires
When to consider hiring a Fractional CMO based on your stage of business growth
How to unify your marketing strategy, execution, and outcomes with one point of leadership
The benefits of integrated planning—strategy, SEO, content, paid ads, and reporting—under one roof
Why SMEs need clarity, not complexity, in their marketing leadership
🔑 Key Quotes
“You’re not just buying time—you’re buying clarity, consistency, and a plan.”“We don’t get paid to do busy work—we get paid to move the needle.”“If you’re asking, ‘Do I need a full-time marketer or an agency?’—this might be the option you’ve never considered.”
⏱️ Timestamps
00:00 – Introduction: The Marketing Dilemma for SMEs00:29 – What is a Fractional CMO?04:42 – Key Benefits of the Fractional CMO Model07:44 – Case Study: Richard’s Business Transformation10:30 – How to Know if This Is Right for Your Business11:53 – Conclusion and Next Steps
📣 Description
Is your business outgrowing DIY marketing—but not quite ready to hire in-house or commit to a long-term agency? Discover why the Fractional CMO model is fast becoming the go-to solution for growth-focused SMEs.
In this episode, Leanne Cohens, Digital Success Coach and founder of Marketing Leap, explains how a part-time Chief Marketing Officer can deliver strategic clarity, marketing leadership, and hands-on execution—without the full-time overhead.
Hear how one client went from marketing chaos to their biggest month in 12 years, thanks to a focused strategy and cross-channel consistency—all powered by a fractional marketing service.
🎯 Perfect for SMEs ready to level up without burning out.💡 Learn what to expect, how to start, and whether it’s right for your business.
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
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Surviving the AI Search Shake-Up: What Every SME Must Know

🎙️ Episode Overview
In this episode of the Digital Success for Business Podcast, host Leanne Cohens breaks down the seismic shift in digital marketing triggered by Google’s latest AI-powered updates, revealed at the Google IO 2025 event. From AI Overviews and multi-step queries to sponsored answers and shopping partners, these new features are changing how consumers search, shop, and interact with brands online.
This episode reveals why traditional SEO strategies are becoming obsolete and what SMEs must do to maintain visibility, trust, and traffic. Leanne explores the rise of topical authority, the growing importance of structured data, and how product information, reviews, and visual content are shaping AI-driven search results. You'll also gain insight into how platforms like ChatGPT, Microsoft Copilot, and Google Gemini are influencing user behaviour—and how to ensure your content and ads show up where it matters most.
✅ What You’ll Learn / Key Takeaways
Why Google’s new AI Overviews are reducing traditional click-throughs and what it means for SEO
How to structure your content for AI tools to pick up and prioritise
The rise of topical authority and how to build it across your site
Why product data, media assets, and reviews now influence ad visibility and organic reach
What platforms like ChatGPT, Microsoft Copilot, and Google Gemini mean for your digital presence
How to adapt your Google Ads and website content to align with AI search expectations
🔑 Key Quotes
“If you're not helping AI help you—you're invisible.”“Ranking for keywords isn’t enough anymore. You need to be the brand AI trusts.”“Search is no longer about clicks, it's about context, quality, and relevance at scale.”
⏱️ Timestamps
00:00 – Introduction to Google's New AI Search Mode01:03 – Impact of Google IO 2025 on SEO01:31 – The Shift to Topical Authority04:09 – AI's Influence on Google Ads05:45 – Adapting Your Content for AI07:18 – The Role of Structured Data and Rich Media10:12 – The Broader AI Landscape12:45 – Conclusion and Next Step
Is your SEO strategy future-proof? Learn why AI Overviews, multi-step queries, and AI shopping partners are changing how consumers find and engage with your business.
Discover how to adapt with topical authority, improve your structured content, and optimise your product data and Google Ads for visibility in a world where AI answers come first. Plus, understand the impact of tools like ChatGPT, Microsoft Copilot, and Google Gemini on your online presence.
Whether you're an SME owner, marketer, or agency looking to stay ahead, this episode is packed with actionable insights to help your business stay visible, trusted, and competitive in the AI-first era.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
👉 Want to know where your customers are hanging out online? Maybe you need some tips on creating a better marketing strategy or branding? Check out our library of Resources & Downloads to help you grow your business!https://marketingleap.net/resources/👉 Need a Strategy Session to get clear on your marketing? http://bit.ly/2AIMo5m
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Build a Powerful Online Brand: Proven Strategies for Growth

In this episode of the Digital Success for Business Podcast, host Leanne Cohens shares practical insights from 11+ years of running her digital marketing agency, Marketing Leap. Learn how to build a strong, consistent, and trustworthy online brand across all platforms—and why this is essential in today’s fast-moving digital world.
Leanne shares a real-world client case study, explains the pillars of effective brand identity and visibility, and breaks down what it really takes to develop a standout digital presence that drives engagement, trust, and sales.
Whether you're just getting started or ready to refine your brand strategy, this episode gives you the blueprint to build and grow online with purpose.
✅ What You’ll Learn
How to maintain consistent branding across digital platforms to build trust and recognition
The power of storytelling and content creation in connecting with your audience
How to audit and overhaul a fragmented brand to drive engagement and sales
Which social media platforms suit which industries—and how to maximise them
Why SEO now means Search Everywhere Optimisation and how to prepare for AI search
The 3 core success principles from 11.5 years in digital marketing: adaptability, client-centricity, and continuous learning
🔑 Key Quotes
“Consistency builds trust—without it, your audience is left confused or worse, disengaged.”“You don’t need to be everywhere, just everywhere your ideal client expects to find you.”“Branding is no longer a ‘nice-to-have’—it’s your foundation for visibility, credibility, and growth.”
⏱️ Timestamps
00:00 – Introduction to Building a Robust Online Brand00:44 – What Makes a Strong Online Brand02:49 – Case Study: Transforming a Client’s Online Presence04:44 – Key Strategies for Building an Online Brand10:05 – Lessons Learned from 11.5 Years in Digital Marketing13:01 – Recap and Final Thoughts
Ready to build a strong brand that gets noticed, remembered—and drives results?
In this episode, Leanne Cohens, Digital Success Coach and founder of Marketing Leap, walks you through how to build a powerful online brand. Discover the core strategies behind consistent visual identity, clear messaging, engaging content, and platform-specific social media.
You’ll hear how one brand transformation turned fragmented messaging into increased trust, visibility, and sales—plus what lessons you can apply to your own brand today. With practical advice drawn from 11+ years of experience, this episode is your roadmap to growing a brand that stands out in a crowded digital marketplace.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
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What a Digital Marketing Agency Really Does: Services, Benefits & Client Wins

In this episode of the Digital Success for Business Podcast, your host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, breaks down the core services of a digital marketing agency and how each one can transform your online presence. From strategy and content creation to SEO, paid advertising, and website optimisation — this episode is a practical guide for business owners looking to understand the real value of partnering with a digital marketing agency.
Leanne also shares success stories from Marketing Leap clients and clears up the confusion between web designers and developers.
💡 What You’ll Learn / Key Takeaways:
The 7 core services most digital marketing agencies offer (and why they matter)
How strategy development shapes all your marketing efforts
The difference between web design and web development
Why content creation, social media, SEO and analytics are critical for growth
Real-world examples of how small businesses transformed through digital marketing
✨ Key Quotes:
“Understanding what a digital agency does is the first step to unlocking your business's growth online.”
“You don’t need a full-time team — you need a strategy, consistency, and the right experts on your side.”
“A great website isn’t just pretty—it must perform, convert, and grow with your business.”
⏱ Timestamps:
00:00 – Introduction to Digital Marketing Agencies01:44 – Core Services of Digital Marketing Agencies02:02 – Strategy Development: The Foundation of Success04:33 – Content Creation and Management06:34 – Social Media Marketing09:11 – Search Engine Optimization (SEO)10:33 – Paid Advertising and Lead Generation11:33 – Website Optimization11:46 – Analytics and Reporting13:32 – Web Design vs. Web Development14:59 – Conclusion and Final Thoughts
Curious what a digital marketing agency really does—and how it could transform your business? This episode breaks down the services, strategies, and behind-the-scenes systems that help agencies build brands, generate leads, and drive online growth.
Whether you're considering outsourcing or just want to better understand what goes into an effective marketing plan, you'll gain clarity on how each moving part—from SEO to content to web design—works together to build visibility and sales.
With real-world examples and practical tips, this episode is your inside look at how to make digital marketing work for you—not just happen around you.
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
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Mastering ROI: How to Measure Digital Marketing Success and Grow Your Business

In this episode of the Digital Success for Business Podcast, Leanne Cohens breaks down one of the most misunderstood areas in marketing: Return on Investment (ROI). If you’ve ever wondered what’s actually working in your digital marketing strategy—or worse, felt like you’re throwing money at ads without results—this episode is your roadmap to clarity.
From understanding what ROI truly means in the digital space, to the tools, formulas, and real-world examples you need to measure success, this is a must-listen for any business owner wanting to grow with purpose.
✅ What You’ll Learn / Key Takeaways
How to define and calculate ROI for your marketing campaigns
The 8 most important metrics to track (conversion rate, CPL, CAC, CLV and more)
Which tools and platforms help you accurately measure ROI
How to turn data into insights that fuel your business growth
ROI examples across industries—from eCommerce and real estate to service-based businesses
🔑 Key Quotes
“Understanding ROI is essential for any business investing in digital marketing. What gets measured gets improved.”“You're in business to make money—not bleed it. ROI helps you stop wasting time and start investing smarter.”“Marketing isn’t about guesswork anymore. It’s about tracking the data that matters—and using it to grow.”
⏱️ Timestamps
00:00 – Introduction to Measuring ROI in Digital Marketing00:36 – Welcome to the Digital Success for Business Podcast02:24 – Defining ROI and Its Importance05:31 – Key Metrics to Track for ROI10:49 – Tools and Techniques for Measuring ROI13:26 – Industry-Specific Examples of ROI15:47 – Conclusion and Final Thoughts
How do you really know if your marketing is working? Discover how to measure ROI (Return on Investment) in your digital marketing, the most valuable metrics to track, how to calculate ROI step-by-step, and the tools to simplify your data analysis.
Whether you're running ads, building an email list, or posting on social media, understanding ROI is your key to spending smarter and scaling faster.
Packed with examples and easy-to-apply insights, this episode will help you stop guessing—and start growing.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
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Mastering Social Selling for Business Growth: Practical Tips and Strategies

In this episode of the Digital Success for Business podcast, host Leanne Cohens—Digital Success Coach and founder of Marketing Leap—breaks down the power of social selling and how small business owners across Australia can use it to build genuine relationships, generate leads, and grow their brand online.
Unlike traditional sales tactics, social selling is about creating conversations, not pushing offers. Leanne explains why it's one of the most cost-effective strategies to improve engagement, build credibility, and ultimately increase conversions—without a massive ad spend.
You’ll hear how to choose the right platforms, create content that connects, and use social tools that help you listen to and serve your audience better. Whether you're a solo operator or building a brand with a team, this episode gives you actionable tools to connect authentically and drive results using social media.
What You’ll Learn / Key Takeaways
What social selling is—and why it works in today’s market
Key benefits of social selling for Australian small businesses
How to choose the right platforms and create meaningful content
Practical steps to build connections that lead to real sales
Tools and tips for social listening, audience engagement, and growth
Key Quotes
“Social selling isn’t about pushing sales. It’s about positioning yourself as a helpful resource where your customers already spend their time.”“People don’t want another sales pitch—they want connection, conversation, and trust.”“Start conversations, not sales scripts. Relationships are the foundation of consistent business growth.”
Timestamps
00:00 – Introduction to Social Selling02:17 – Understanding Social Selling05:16 – Key Benefits for Australian Businesses07:46 – Implementing Social Selling Tactics10:17 – Practical Strategies for Building Relationships12:46 – Conclusion and Next Steps
📌 Want to learn how to connect with your audience, build trust, and turn conversations into conversions?Subscribe to the Digital Success for Business podcast and follow us on YouTube, Instagram, TikTok and LinkedIn for practical strategies to help you grow online.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
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Competing with Big Brands: Strategies for Small Business Success

Welcome to the 'Digital Success for Business' podcast! If you run a small business and feel like you’re constantly up against big brands with seemingly endless budgets, this episode is for you.
Yes large corporations have the advantage of scale, bigger marketing teams, and bigger marketing budgets. But small businesses have something even more powerful - agility, personalisation, and ability to develop community engagement. Discover the unique advantages you  as a small businesses can make the most of to get better results from your marketing than big business.
What You’ll Learn / Key Takeaways
Distinctive Marketing Approaches: Understand the fundamental contrasts between small business marketing and big brand strategies, particularly in terms of budget, audience targeting, and marketing channels.
Effective Marketing Channels: Explore which digital-first strategies can help small businesses thrive, including social media, SEO, and content marketing.
Building Brand Loyalty: Learn how small businesses can cultivate deep customer loyalty and community engagement through personalised interactions and exceptional service.
Cost-Effective Strategies: Gain insights into how niche marketing, influencer partnerships, and data-driven marketing can level the playing field against bigger competitors.
Key Quotes
"Tailor your messaging to speak directly to your ideal customer. It’s not about the size of your budget but the strength of your connections."
"Community engagement and personalised service are your best tools to build a brand that resonates well with your audience."
"Utilise data-driven insights to refine your marketing strategies and enhance customer engagement, ensuring that every dollar spent is an investment towards your business growth."
Timestamps
00:00 - Introduction to Digital Success for Business
01:06 - Comparing Small Business and Big Brand Marketing
02:58 - Identifying Effective Marketing Channels for Small Enterprises
03:50 - Techniques for Building Brand Loyalty and Community Engagement
05:17 - Discussing Cost-Effective Marketing Strategies
09:11 - Benefits of Leveraging Personalisation in Marketing
10:58 - Emphasising the Importance of Data-Driven Marketing Approaches
12:22 - Conclusion and Key Actions to Implement
This episode offers actionable insights into how small businesses can effectively compete with big brands by leveraging their unique strengths and implementing strategic marketing practices.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
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Reputation Management & Protecting Your Brand Online

In this episode of the Digital Success for Business podcast, host Leanne Cohen explores the essential strategies for managing and protecting your brand's online reputation. Learn how to monitor brand mentions, create positive content, engage effectively with your audience, and understand the legal considerations crucial to maintaining a trusted and credible presence. By the end of this episode, you'll have actionable insights to ensure your business thrives on the foundation of a strong online reputation.
What You’ll Learn:
How to monitor your brand online and stay informed of what is being said about you.The role of content creation in shaping and maintaining a strong online presence.Why engagement matters and how to create and build a loyal, supportive audience.Key legal considerations to protect your brand from harmful misinformation.
Key Quotes:
" Reputation takes time to build, but it can be lost very, very quickly.""A well-maintained online presence makes it harder for unfavourable stories to dominate search results""Managing your online reputation isn’t just about reacting to negative feedback; it’s about proactively shaping how your brand is perceived.""Reputation is built over time, and engagement is a key part of that process. The more you interact authentically, the stronger your brand perception will be."
Timestamps:
00:00 Introduction to Online Reputation00:25 Welcome and Episode Overview00:59 Understanding Reputation Management01:59 Monitoring Your Brand Online05:57 Content Creation for Strong Online Presence09:34 Engagement Strategies11:46 Legal Considerations14:46 Conclusion and Final Thoughts
By tuning into this episode, you’ll learn how  proactively shaping how your brand is perceived is the key to growth. By monitoring mentions, creating positive content, engaging with your audience and understanding your legal rights, you can build a strong, resilient reputation. that supports long term business success!
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
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