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Welcome to Digital Success for Business the #1 place for entrepreneurs to learn proven marketing strategies to help grow your business online. My name is Leanne Cohens and I am The Digital Success Coach & owner of the Marketing Agency Marketing Leap. As a marketer my focus is to help YOU Lose The Marketing Overwhelm. In these podcasts I give you tools and strategies to Springboard your business to success with your marketing by sharing what I’ve learned after 25+ years as a Marketer and over 30 years as a Business Owner (yes I started young!). Constantly applying what WORKS over 10 years of successfully running my Digital Agency by offering Business Marketing Services, I believe marketing is the single most important element to business success and that’s what this podcast is all about! Helping you grow your business using proven, effective, and modern marketing strategies, so you can help more people, and make a lot more money doing it. 👉Work With Me: https://bookme.name/marketingleap
Episodes
Wednesday Dec 06, 2023
How to Build Your Email List from Scratch with These Proven Strategies
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
Proven strategies will help entrepreneurs grow their businesses and connect with their target audience.
- Create personalized calls to action for each blog or landing page.
- Describe the value of signing up in your call to action.
- Use social media to promote your email newsletter and engage with your audience.
- Implement referral programs to encourage customers to introduce new customers.
- Build your email list offline through sign-up sheets, QR codes, and in-store promotions.
- "Your calls to action must actually satisfy whatever it is that they're looking for." - Leanne Cohens
- "Give them a reason to give you their email address." - Leanne Cohens
- "Build your email list offline through sign-up sheets or a QR code at your checkout counter." - Leanne Cohens
0:01:09 Tips on how to build an email list from scratch
0:03:10 Create personalized call to actions for each blog or landing page
0:05:02 Use specific words in your call to action to describe the value
0:06:11 Promote your email newsletter on social media
0:07:22 Use referral programs to encourage customers to introduce new customers
0:08:42 Build your email list offline using sign up sheets or QR codes
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Wednesday Nov 29, 2023
The BEST Free Strategies to Promote Your Website and Grow Your Business
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
Leanne also highlights the power of email marketing, starting a blog or guest blogging, creating a lead magnet, utilising social media, submitting your website to online directories, partnering with colleagues for joint webinars or events, engaging in outreach marketing, and including your website in your email signature.
Key Takeaways:
The five strategies:
- Solidify your website's SEO to improve its ranking on search engines.
- Utilise email marketing to build relationships with your audience and drive traffic to your website.
- Start a blog or engage in guest blogging to boost your SEO and establish yourself as an authority in your industry.
- Create a lead magnet to provide valuable content and attract potential customers.
- Use social media to increase brand awareness and engage with your target audience.
Quotes:
- "SEO is one of the most efficient methods of website promotion because it improves your site's ranking on Google and other search engines."
- "Email marketing is still ranked as one of the top ways of driving traffic and building relationships with your ideal audience."
- "A smart technique when promoting your website is to start a free blog to boost your SEO and make it easier for your ideal clients to find your website."
Timestamps:
0:01:41 What are the five best free strategies to promote your website
0:02:47 Solidify your website SEO
0:04:01 Take advantage of email marketing
0:04:45 Start a blog or do guest blogging
0:06:15 Create a lead magnet
0:06:46 Utilise social media
0:08:22 Submit your website to online directories and forums
0:08:49 Partner up with joint webinars or events
0:09:18 Engage in outreach marketing and build a community
0:10:16 Include your website in your email signature
About The Host:
Wednesday Nov 22, 2023
Stop Wasting Money: Proven Marketing Strategies for Business Growth
Wednesday Nov 22, 2023
Wednesday Nov 22, 2023
- Marketing is essential for business success, but it's important to avoid wasting money on ineffective strategies.
- You don't need to be an expert in every aspect of marketing, but having a basic understanding is crucial.
- Being a "dupreneur" and having a job while building a business can provide financial stability.
- Invest in learning the basics of marketing rather than spending a significant amount on expensive courses.
- Understand the return on investment when it comes to marketing expenses and focus on strategies that generate leads and revenue.
- "Don't spend a vast amount of money trying to become an expert in the field. You're better off spending a few hundred dollars learning the basics." - Karen O'Connor
- "You need to know enough to understand it, but you don't need to be an expert. You can't be an expert in everything these days." - Leanne Cohens
About The Host & Guest:
Wednesday Nov 15, 2023
Creating Content That Resonates: Tips for Engaging Your Audience
Wednesday Nov 15, 2023
Wednesday Nov 15, 2023
Leanne also explains the importance of authenticity in creating engaging content and how to utilise the power of storytelling in building a connection with your audience and increasing trust.
- Know your target audience and create content that speaks directly to their specific issues, wants, and needs.
- Use storytelling to create an emotional connection with your audience and build your brand engagement.
- Focus on solving your ideal client's problems and providing resources that help them learn and find solutions.
- Use visuals that align with your brand to make your content visually appealing and recognisable.
- Be authentic and genuine in your content to build trust with your audience.
Timestamps
0:01:36 Tips on creating content that resonates with your audience
0:02:13 Know your target audience and create content that speaks directly to them
0:03:43 Humanise your content and create an emotional connection
0:05:26 Use storytelling to connect with your audience
0:07:08 Educate and inform your audience by solving their problems
0:08:34 Use visuals to make your content visually appealing
0:09:47 Be authentic and genuine in your content
Leanne Cohens is a digital success coach and the owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective marketing strategies.
Wednesday Nov 08, 2023
5 Effective Tools for Creating Viral YouTube Videos
Wednesday Nov 08, 2023
Wednesday Nov 08, 2023
- StreamYard: A web-based media studio that allows for live streaming and recording of videos across multiple social media platforms.
- Adobe Premiere or Filmora: Video editing software that enables customisation and fine-tuning of videos.
- Rev or Otter AI: Transcription tools for converting video content into written form, which can be used for creating social media posts and blogs.
- TubeBuddy: A tool for optimising YouTube videos and improving search engine rankings.
- Canva: A design tool for creating eye-catching thumbnails that attract viewers to watch YouTube videos.
Leanne also mentions her business growth with YouTube course, which provides a clear understanding of how to use YouTube and videos in marketing strategies. She offers structured mentoring, coaching packages, and a full-service digital agency for those who prefer professional assistance with their digital marketing efforts.
Key Takeaways:
- Use StreamYard for live streaming and recording videos across multiple social media platforms.
- Consider using Filmora as a more affordable alternative to Adobe Premiere for video editing.
- Use Rev or Otter AI for accurate and efficient transcription of video content.
- Optimise YouTube videos using TubeBuddy to improve search engine rankings.
- Create eye-catching thumbnails with Canva to attract viewers to your YouTube videos.
Quotes:
- "Marketing is the single most important element when it comes to business success."
- "With the correct content production tools, you can make video production and planning really easy."
- "TubeBuddy is one of the simplest and least expensive ways of growing a YouTube channel."
- "Canva allows you to create some really great eye-catching YouTube thumbnails."
About The Host:
Tuesday Nov 07, 2023
The Top 5 Website Builders for Small Businesses: Which One is Right for You?
Tuesday Nov 07, 2023
Tuesday Nov 07, 2023
Leanne explores five different website builders: WordPress, Wix, Shopify, Squarespace, and Square Online (formerly Weebly) and highlights the pros and cons of each platform, including their ease of use, customization options, and e-commerce capabilities.
Key Takeaways:
- WordPress is a flexible platform with extensive customization options, but it has a learning curve for non-technical users.
- Wix is easy to use and offers a drag-and-drop editor, making it ideal for beginners, but it may have limitations in terms of customisation.
- Shopify is a popular choice for e-commerce businesses, providing comprehensive sales tools and integration with various payment gateways.
- Squarespace offers beautiful templates and a sleek drag-and-drop editor, making it suitable for businesses that prioritise aesthetics.
- Square Online (formerly Weebly) is a good option for service-based businesses, offering team management and a complete point-of-sale system.
Quotes:
- "Marketing is the single most important element when it comes to business success."
- "You need to have some control over your online presence."
- "WordPress is so flexible because if you can think of something, you can actually create it in WordPress."
- "Wix has become one of the top website builders for small business because it's easy to use and has over 800 website themes."
- "Shopify simplifies the complexity of e-commerce and offers great sales tools for small businesses."
- "Squarespace has some of the best templates of any website builder, and its drag-and-drop editor is excellent."
- "Square Online is great for service-based businesses that need team management and a complete point-of-sale system."
About The Host:
Monday Nov 06, 2023
Digital marketing strategies for business growth in the online world
Monday Nov 06, 2023
Monday Nov 06, 2023
- Digital marketing is marketing using digital tools to communicate value to customers.
- The seven core categories of digital marketing include search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, and email marketing.
- Email marketing has a high return on investment and is a valuable tool for staying in touch with customers.
- Utilizing multiple digital marketing strategies together can help build brand awareness, attract ideal clients, and generate leads.
- Understanding the basics of digital marketing is essential for business owners, even if they choose to outsource certain aspects.
- "Digital marketing is basically marketing using digital tools." - Leanne Cohens
- "The whole idea is making digital marketing and making your marketing actually work for your business." - Leanne Cohens
- "Utilizing a couple of these digital marketing strategies to work together in cohesion is the best way to generate traffic and create awareness." - Leanne Cohens
About The Host:
Sunday Nov 05, 2023
Sunday Nov 05, 2023
Leanne advises business owners to have a clear understanding of their ideal client and focus on platforms where their target audience is present. She encourages entrepreneurs to avoid the fear of missing out (FOMO) and only invest in marketing strategies that align with their goals.
Leanne shares a story of a client who wasted money on a premium LinkedIn package when her ideal clients were actually on YouTube. She emphasizes the need for consistency in messaging and branding to build trust with potential customers. Leanne provides a checklist and download to help business owners determine where they should be showing up online and how to identify their ideal client.
Key Takeaways:
- Understand your ideal client and focus on platforms where they are present.
- Avoid the fear of missing out (FOMO) and invest in marketing strategies that align with your goals.
- Consistency in messaging and branding is crucial to build trust with potential customers.
Quotes:
- "Marketing is the single most important element when it comes to business success."
- "Having an understanding of where you're at and what it is that you should be doing is probably the first step to stopping this fear of missing out."
- "If it's not part of your strategic plan, let it go."
- "Your clients need consistency from you. They need you to show up on a regular basis with the same message and the same branding."
About The Host: