The Digital Success For Business Podcast

Competing with Big Brands: Strategies for Small Business Success

Welcome to the 'Digital Success for Business' podcast! If you run a small business and feel like you’re constantly up against big brands with seemingly endless budgets, this episode is for you.
Yes large corporations have the advantage of scale, bigger marketing teams, and bigger marketing budgets. But small businesses have something even more powerful - agility, personalisation, and ability to develop community engagement. Discover the unique advantages you  as a small businesses can make the most of to get better results from your marketing than big business.
What You’ll Learn / Key Takeaways
Distinctive Marketing Approaches: Understand the fundamental contrasts between small business marketing and big brand strategies, particularly in terms of budget, audience targeting, and marketing channels.
Effective Marketing Channels: Explore which digital-first strategies can help small businesses thrive, including social media, SEO, and content marketing.
Building Brand Loyalty: Learn how small businesses can cultivate deep customer loyalty and community engagement through personalised interactions and exceptional service.
Cost-Effective Strategies: Gain insights into how niche marketing, influencer partnerships, and data-driven marketing can level the playing field against bigger competitors.
Key Quotes
"Tailor your messaging to speak directly to your ideal customer. It’s not about the size of your budget but the strength of your connections."
"Community engagement and personalised service are your best tools to build a brand that resonates well with your audience."
"Utilise data-driven insights to refine your marketing strategies and enhance customer engagement, ensuring that every dollar spent is an investment towards your business growth."
Timestamps
00:00 - Introduction to Digital Success for Business
01:06 - Comparing Small Business and Big Brand Marketing
02:58 - Identifying Effective Marketing Channels for Small Enterprises
03:50 - Techniques for Building Brand Loyalty and Community Engagement
05:17 - Discussing Cost-Effective Marketing Strategies
09:11 - Benefits of Leveraging Personalisation in Marketing
10:58 - Emphasising the Importance of Data-Driven Marketing Approaches
12:22 - Conclusion and Key Actions to Implement
This episode offers actionable insights into how small businesses can effectively compete with big brands by leveraging their unique strengths and implementing strategic marketing practices.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
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Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle  
 

Reputation Management & Protecting Your Brand Online

In this episode of the Digital Success for Business podcast, host Leanne Cohen explores the essential strategies for managing and protecting your brand's online reputation. Learn how to monitor brand mentions, create positive content, engage effectively with your audience, and understand the legal considerations crucial to maintaining a trusted and credible presence. By the end of this episode, you'll have actionable insights to ensure your business thrives on the foundation of a strong online reputation.
What You’ll Learn:
How to monitor your brand online and stay informed of what is being said about you.The role of content creation in shaping and maintaining a strong online presence.Why engagement matters and how to create and build a loyal, supportive audience.Key legal considerations to protect your brand from harmful misinformation.
Key Quotes:
" Reputation takes time to build, but it can be lost very, very quickly.""A well-maintained online presence makes it harder for unfavourable stories to dominate search results""Managing your online reputation isn’t just about reacting to negative feedback; it’s about proactively shaping how your brand is perceived.""Reputation is built over time, and engagement is a key part of that process. The more you interact authentically, the stronger your brand perception will be."
Timestamps:
00:00 Introduction to Online Reputation00:25 Welcome and Episode Overview00:59 Understanding Reputation Management01:59 Monitoring Your Brand Online05:57 Content Creation for Strong Online Presence09:34 Engagement Strategies11:46 Legal Considerations14:46 Conclusion and Final Thoughts
By tuning into this episode, you’ll learn how  proactively shaping how your brand is perceived is the key to growth. By monitoring mentions, creating positive content, engaging with your audience and understanding your legal rights, you can build a strong, resilient reputation. that supports long term business success!
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
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Lead Generation Turning Prospects into Paying Customers

Welcome back to the Digital Success for Business Podcast! In today’s episode, we’re talking about one of the most vital aspects of any business: Lead Generation. How do you turn prospects into paying customers? It starts with understanding your audience and crafting strategies that guide them through the buying process.
What You’ll Learn:
Crafting Effective Messaging: Learn to communicate directly with your audience by addressing their needs and pain points.
Creating Attractive Lead Magnets: Discover how to design lead magnets that capture attention and gather valuable contact information.
Building a Structured Sales Funnel: Understand the steps necessary to construct a sales funnel that efficiently converts leads into customers.
The Importance of Follow-Up: Uncover strategies for nurturing leads and closing deals through consistent and thoughtful follow-up.
Key Quotes:
"Understand your audience deeply—their pains, their desires, and their journeys. Tailor your messaging to speak directly to them."
"A lead magnet is more than an offer; it's the entry point to your sales funnel. Make it count by providing undeniable value."
"The magic of the sales funnel isn't just in acquiring leads; it's about nurturing them at each stage to ensure they feel valued and understood."
Timestamps:
00:00 Introduction to Lead Generation
02:00 Crafting Effective Messaging
05:00 Creating Attractive Lead Magnets
08:00 Building a Structured Sales Funnel
11:00 Importance of Follow-Up and Closing Remarks
By tuning into this episode, you’ll gain actionable insights to refine your approach to lead generation, making your marketing efforts more effective and your business growth more!
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
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Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle  
 

SEO Simplified in an Evolving AI-Driven World

Today on Digital Success for Business podcast, we are talking all things evolution with Search Engine Optimization (SEO) in a world driven by AI-powered tools and voice search. 
This episode is packed with practical tips to help you adapt to the latest changes in search engine technology and voice search integration. If you’ve ever wondered how to get your business in front of the right people online, this is it. But with the rise of AI-powered tools and voice search, SEO has evolved significantly. 
Staying ahead of these changes is crucial for keeping your website visible and competitive. Which is why this episode is designed to equip you with the knowledge to refine your SEO strategy effectively, adapting to new technologies and ensuring that your business not only survives but thrives in the digital arena. Join us as we delve into these crucial topics, providing you with the tools to elevate your online presence.
What You’ll Learn / Key Takeaways
Effective Keyword Research: Learn to conduct keyword research that responds to AI advancements and the shift towards conversational queries.
On-Page SEO Mastery: Discover actionable strategies for enhancing your site's on-page SEO to improve your visibility and ranking.
Backlink Building Techniques: Gain insights into developing a robust backlink strategy that increases your site’s authority and credibility.
Navigating AI and Voice Search: Understand how to optimize your content for AI-driven search and voice queries, ensuring you stay ahead in the search results.
Integrating Social Media: Explore how social media can boost your SEO efforts and what tactics work best for enhancing your online presence.
Key Quotes
"SEO is no longer just about keywords; it's about context and delivering answers to the exact questions your audience is asking."
"In the age of voice search, it’s not just what you say; it's how you say it that can propel you to the top of search results."
"Building backlinks is like building relationships – both are about establishing trust and authority over time."
Timestamps:
00:00 - Introduction to Digital Success for Business
00:42 - Understanding SEO in the Modern Era
01:52 - Mastering Keyword Research
04:21 - On-Page SEO Best Practices
06:45 - Building Quality Backlinks
09:04 - Adapting to AI and Voice Search
10:47 - Leveraging Social Media for SEO
12:17 - Conclusion and Final Tips
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Let's Connect!
Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group: https://www.facebook.com/groups/DigitalSuccessWithStyle/
Want to learn more?
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https://marketingleap.net/contact-marketing-leap/
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Using the Power of Email Marketing for Small Businesses

In this informative episode of the Digital Success for Business podcast, we dive deep into the lucrative world of email marketing. Discover how strategic segmentation, targeted personalization, and effective A/B testing can drastically enhance your email campaigns. This episode will equip you with the tools to craft compelling subject lines, tailor your content for specific audience segments, and optimise every email for maximum engagement and conversion.
What You’ll Learn / Key Takeaways:
The High ROI of Email Marketing: Understand why email marketing remains one of the most cost-effective strategies with an average ROI of $36 for every $1 spent.
Segmentation Techniques: Learn how to segment your email list based on behavior, preferences, or demographics to send more targeted and effective messages.
Personalisation Tactics: Tips on making emails feel more personal and relevant to each recipient, increasing engagement and conversions.
A/B Testing Strategies: How to use A/B testing to determine the most effective approaches in your email marketing from subject lines to content styles.
Crafting Compelling Subject Lines: Techniques for writing subject lines that grab attention and get your emails opened.
Key Quotes:
"Email marketing delivers an average ROI of $36 for every $1 spent. No other platform gives you this kind of bang for your buck."
"Personalised emails make people feel seen—and they get results. Start small, think big!"
"Subject lines make or break your email. Test them, tweak them, and watch your open rates grow exponentially!"
Timestamps:
00:00 - Introduction to Email Marketing
01:00 - Is Email Marketing Worth It?
01:40 - The Power of Segmentation
02:14 - Personalisation for Higher Engagement
02:53 - Mastering A/B Testing and Subject Lines
03:39 - Conclusion and Next Steps
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/marketing-resources/
https://marketingleap.net/contact-marketing-leap/
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Blogging in the Digital Age Building Trust and Driving Traffic

Welcome to another episode of the Digital Success for Business Podcast! Today, we're tackling a big question: Is blogging still relevant in an age dominated by social media and AI? Spoiler alert: Absolutely. This episode dives into how blogging continues to be a cornerstone of digital marketing by building long-term trust and authority, improving SEO, and much more..
What You’ll Learn / Key Takeaways:
The Enduring Relevance of Blogging: Despite the rise of social media and AI, discover why blogging remains crucial for establishing trust and authority online.
Crafting Compelling Content: Strategies for creating blog posts that capture attention and stand out in a crowded digital space.
SEO and Keyword Research: Tips on using tools like Ubersuggest and Google Keyword Planner to find keywords that will elevate your blog's visibility.
Authenticity and Value: How to infuse your blogs with authenticity and provide real solutions that resonate with your audience.
Quotes:
Blogging remains a cornerstone of digital marketing because it does what no other platform can. It builds long-term trust and authority.
Quality content over quantity. It’s better to publish one incredible blog a month than four really mediocre ones.
People want to work with people, not brands. Share your experiences, tell stories, and let your personality shine.
Blogging is far from being obsolete; it's evolving. Tune into this episode to discover how to keep your blog relevant and make it a pivotal part of your digital marketing strategy to build trust, drive traffic, and showcase your expertise. Remember, the key to blogging success is value plus authenticity. Solve problems, share stories, and connect. Ready to elevate your blogging game? Check out the resources linked below for more insights and strategies. Don't forget to subscribe to the Digital Success for Business Podcast and follow us on YouTube, Instagram, and TikTok for additional actionable tips. Stay strategic, and keep growing!
Timestamps:00:00 Introduction to Blogging in the Digital Age00:55 The Relevance of Blogging Today01:43 Keyword Research for Effective Blogging02:19 Crafting Quality Content02:37 The Importance of Value and Authenticity03:16 Conclusion and Next Steps
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
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Mastering Social Media A Roadmap for Business Growth

Welcome to another episode of the Digital Success for Business Podcast! Today, we're diving into the world of social media and how it can be a powerhouse for business growth. Whether you’re just starting out or are looking to enhance your existing strategy, this episode provides a detailed roadmap to attract your ideal audience, boost engagement, and convert followers into loyal customers.
What You’ll Learn / Key Takeaways:
Audience Research Techniques: How to use tools like Instagram Insights and Facebook Audience Manager to understand your audience deeply.
Content Planning Strategies: Tips on creating a balanced and effective content calendar that speaks directly to your audience's needs throughout their decision-making process.
Engagement Tactics: Best practices for building a vibrant community through interactive and responsive social media engagement.
Paid Promotions Guidance: Insights on how to use paid strategies wisely to enhance your content's reach and effectiveness.
Key Quotes:
Stop guessing and start researching! Know your audience, and your social media strategy will thank you with increased growth and engagement.
Failing to plan is planning to fail! Build a content calendar and watch your social media thrive.
Social media success equals meaningful connections. Engage, respond, and build your brand’s community!
Tune into this episode to discover what you need to effectively harness the power of social media for your business. By understanding your audience, meticulously planning your content, consistently engaging with your community, and strategically using paid promotions, you can elevate your social media presence to new heights. Whether you’re a startup owner, a seasoned marketer, or somewhere in between, you’ll find valuable tips to enhance your digital strategies and achieve sustainable success
 
Timestamps:
00:00 Introduction to Social Media Mastery00:41 Understanding Your Target Audience01:27 Effective Content Planning02:09 Engagement and Community Building02:42 The Power of Paid Promotion03:23 Conclusion and Next Steps
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
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Website Success: Content, SEO, and AI Preparedness

In this informative episode, Leanne dives deep into proven strategies to significantly increase your website traffic. Whether you're looking to refine your content creation, enhance SEO, or adapt to the latest in AI and voice search technologies, this episode packs a punch with actionable insights and expert advice.
What You'll Learn:
Quality Content Creation: Discover how to craft content that not only captivates but also converts. Leanne discusses the importance of understanding your audience's needs and how to address them effectively to boost engagement and retention.
SEO Optimization: Get up to speed with the latest SEO techniques including how tools like SEMrush and Yoast can elevate your website's visibility and attract more visitors.
Leveraging Social Media: Learn strategies for using social media platforms to promote your content effectively, ensuring it reaches a broader audience and drives significant traffic back to your website.
Preparing for AI and Voice Search: With the evolving digital landscape, Leanne explains how to future-proof your website by optimizing for AI and voice-driven searches, keeping you ahead of the competition.
Practical Tools and Tips: Gain insights on utilizing Google's 'People Also Ask' feature and other resources to enhance your content's reach and effectiveness.
Consistency is Key: Understand the value of persistence and consistent strategic efforts in growing your online presence over time.
Tune into this episode to equip yourself with the knowledge and tools you need for dynamic growth in website traffic. Whether you’re a startup owner, a seasoned marketer, or somewhere in between, you’ll find valuable tips to enhance your digital strategies and achieve sustainable success.
 
Quotes:
Want more traffic? Start by creating content that actually answers your audience’s biggest questions. Don’t just write; engage!
SEO isn't magic; it's a system. Start by optimizing your website’s titles and meta descriptions—small tweaks, big results!
Is your website ready for voice search? Tip: Focus on natural, question-based keywords to match how people actually speak.
 
Timestamps:
00:00 Introduction to Digital Success for Business
00:48 Creating Quality Content for Your Website
01:34 Mastering Search Engine Optimization (SEO)
02:36 Preparing Your Website for AI and Voice Search
03:31 Amplifying Your Reach with Social Media
04:13 Conclusion and Final Tips
 
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!